VA Display vs. IPS Display in 4K HDR TVs: What You Need to Know

by on April 6, 2017

Stephan Jukic – April 6, 2017

Recently, we covered the pros, cons and differences in general between three types of modern 4K HDR TV panel. These were OLED TVs, LCD/LED TVs and, the newest additions to the television landscape, QLED TVs. In covering those technologies, we briefly alluded to VA and IPS displays in 4K TVs for the QLED and LCD variations of TV display as it exists today. Now we’re going to give you breakdown of what these two terms mean and how they’ll affect your 4K TV experience. It’s also worth noting here that VA and IPS display panel technologies have nothing to do with OLED 4K TVs, those are an entirely different matter.

IPS and VA are two types of LCD TV panel technologies that completely dominate today’s LED-backlit 4K TV market. All LCD TVs sold by the major US and overseas brands that you’re going to find from any retailer right now come built either with VA display panel technology or IPS display panels. This also applies to today’s QLED TVs from Samsung since, all marketing jargon and a few color deliver improvements aside, QLEDs are still basically LCD/LED-backlit TVs (at least for now). So obviously, with this much market presence, VA and IPS are important, and knowing which means what will have an impact on what sort of 4K TV you buy, because both VA and IPS come with their own specific pros and cons, as we’re going to cover now.

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Differentiating VA and IPS

VA stands for vertical alignment in a display panel and IPS stands for In-Plane Switching in a display panel. While both panel types do the same basic thing, which is filter LED backlighting through their pixel designs and color filters to create an image on your 4K TV, they each perform this fundamental task in their own highly particular ways. This of course heavily affects how both technologies perform.

To summarize, all LCD TVs, 4K or not, basically operate by using tiny liquid crystal structures inside the RGB (Red, Green Blue) color packets which make up each pixel to form different colored images through reactions and position changes in these crystals when they’re charged with electricity. Depending on how said LCD crystals are being charged, their positions will also change and either block light or allow it to pass through them to certain degrees.

Typical IPS pixel structure

Typical IPS pixel structure

As a result, both IPS and VA panels create their specific levels of brightness, black depth and color delivery. However, as we said, each performs the above process in its own way and with very different performance results between the two. In the case of IPS display panels, their LCD crystals are horizontally aligned by design and when they’re charged, they rotate in ways that either let light flow through or block it. With VA panels, crystal alignment is vertical (as the name suggests) and these crystals only move horizontally when charged to allow light through.

However, because VA display crystals are vertically aligned when closed and thus more narrowly positioned, they block out light far more effectively if needed. In contrast, IPS crystals tend to allow more backlight light bleed due to their constant horizontal position. Another effect of these different alignment patterns is that, while VA panel crystals are far better at blocking light due to their vertical closed positioning, this same design causes viewing angles in VA TVs to be much narrower.

Typical VA pixel structure

Typical VA pixel structure

There are other differences between the two TVs, as we’ll cover in a second but in basic terms, IPS TV display panels deliver much broader viewing angles at the cost of weak black levels and contrast ratios. VA 4K TV panels deliver far superior blacks and contrast, which are both extremely important for high picture quality, while IPS panels are weak on contrast and black level but manage superb viewing angles. Let’s look at these and other details a bit more now.

Black Level & Uniformity

Absolute black levels are without a doubt better in Vertical Alignment panel 4K TVs. This is something we’ve noted across the board in all cases of VA design in any 4K TV from any brand when compared to IPS models from the same or any other brand. Your typical 2016 or 2017 VA panel display can deliver black levels of between 0.025 and 0.015 nits while their IPS counterparts from even the best manufacturers like Vizio, Sony and LG manage between 0.075 and 0.090 nits. This is a major difference and it’s particularly notable during high contrast scenes or when watching a TV in dimly lit rooms. It’s probably the single biggest negative to IPS display panels and because contrast and deep rich black levels are so important to high quality visuals, the weak blacks of IPS displays can negatively affect color perception and realism. They can also affect HDR quality since even in HDR IPS TVs, black levels remain poor.


It should however ne noted that some 4K IPS TVs come with local dimming technology. A particularly good example of this are several of Vizio’s 2016 and 2017 HDR LCD 4K TVs. Local dimming, which actually shuts off some of the LED backlights in an LCD TV’s backlight array can thus allow an IPS TV to deliver much deeper black levels when the feature is activated. This applies especially to full-array LED backlit IPS 4K TVs like Vizio’s P-Series 55 inch model.

Black uniformity in IPS 4K TVs also suffers heavily due to the design of IPS pixel arrays. Because their pixels bleed more light in general, small variations in light bleed or LED backlight brightness are much more easily visible, creating cloudy effects when a display is set to deliver complete blackness.

Our Verdict: VA panel technology is an absolute winner at delivering superior black levels and black uniformity.

Contrast Ratios

The answer to which display panel type wins at this comparison should be obvious. Given the far superior black levels of Vertical Alignment technology, contrast ratios in VA panel TVs are dramatically superior to those of IPS models unless high quality local dimming is taken into consideration. The difference is enormous too. While a typical VA 4K TV model can manage native contrast ratios of 3500:1 at the very least, and in many cases deliver contrast ratios of 6000:1 or better, we have yet to see an IPS 4K TV handle contrast ratios that go beyond 1400:1. For most IPS 4K TVs such as the majority of LG’s LCD models, contrast is actually even weaker than this, in some cases sitting at 850:1 or even lower. This is to be expected of IPS but it’s not a good spec for quality picture performance.

VA contrast vs IPS contrast on right

VA contrast vs IPS contrast on right in a darkened room

Our Verdict: VA is the winner at contrast by a huge margin.

Color performance

When it comes to  both SDR 4K TVs and HDR models with wide color gamut and 10-bit color, the raw color volume differences between IPS models and VA models are almost null. In other words, all HDR wide color specs being equal, the two different display panel types perform about the same at delivering high dynamic range color, 10-bit color for 1.07 billion color values and overall color saturation. LG’s Super UHD 4K HDR TVs such as the UH9500 and UH8500 are two particularly notable IPS TV models with superb color performance despite their weak contrast ratios and black levels compared to a typical mid-range VA HDR TV with the same HDR color specs.

However, black levels and contrast do create a visual perception of more vibrant colors due to how the human eye perceives contrasts. Thus, a VA TV with deeper, richer blacks can look like its delivering sharper, richer colors in content simply because the onscreen dark tones contrast so much more sharply with colorful objects in the same piece of content. This is something that viewers should keep in mind and a reason why black levels and high contrast are considered so important for a more realistic and vibrant level of picture quality.


Our Verdict: IPS and VA technically tie here based on review examinations we’ve done and actual raw color volume coverage comparisons. However, in terms of human visual perception, the higher contrast and richer blacks of VA will possibly make a viewer perceive higher color quality.

Other Display Characteristics and Motion Handling

So where do IPS 4K TVs really beat their VA counterparts? Well, two important factors stand out. First and foremost, IPS –due to its horizontal pixel alignment—delivers far better viewning angles than VA display. An average VA 4K TV display will lose a significant amount of its color accuracy and contrast quality at angles of more than 20 to 25 degrees from dead center, while an IPS TV can often continue to deliver excellent display quality even when viewed from well over 50 degrees off center. This means that if you have a big living room and some of your viewing areas are way off to the side of where your TV is going to be sitting, VA will mess up the quality of the viewing experience, while IPS will work as an excellent alternative.


Secondly, IPS TVs tend to consume less power than their VA cousins due to their tendency toward lower peak brightness levels. This does of course mean that your TV can’t push out the bright highlights as well as some VA rivals but if you’re worried about saving money in the long term with your light bill, IPS gives you a bit of an edge.

It’s worth noting here that motion handling in 4K TVs is not noticeably affected by whether your TV comes with IPS or VA panel technology. In our experience, TVs with great motion handling can come in IPS versions and VA versions while performing equally at managing motion blur, judder and other things like motion interpolation. A TV that’s bad at motion control won’t be bad at it because it’s either IPS or VA in other words.

Bottom Line

Some would argue that neither IPS or VA display types are inherently superior to each other and while there is some validity to this claim due to the fact that both have uses in which one panel would be much more ideal than the other, we do think that VA is the overall better choice for most people who don’t have issues with accommodating wide viewing angles in their living room or den. Assuming you don’t need to view your 4K TV from well off center, a VA display simply delivers better performance at three of the most important display specs there are: Black level, contrast and black uniformity.

Story by 4k.com

Leave a reply »

  • Olen Ronning
    April 10, 2017 at 11:08 pm

    We are buying large TVs for our conference rooms in our new office. We definitely want IPS based panels due to their superior color accuracy and viewing angle. Blacklight levels are not important because of the bright environment and mostly bright graphics being displayed.

    It’s really hard to determine which TVs are IPS based – it seems to even vary within the same product range.

    Is there a list somewhere that provides this information? We’re looking for displays 60″ or larger.



    • Jess
      April 19, 2018 at 4:26 pm

      LG 4K TVs are IPS. They actually stand out to me when I see them lined up on display. My wife’s Iphone 6+ has IPS and I am always surprised how “real” it looks off angle due to the excellent viewing angles.


  • Wayne
    August 27, 2017 at 7:10 am

    There are a heap of panel types. I understand that VA is related to IPS, and comes in a number of varieties, such as MVA. But what happened to Sharp’s centre orientated switching panels, that radiated from the centre of the pixels in a full arc of directions, giving his view all around?


  • Dominique
    December 28, 2017 at 3:13 pm

    Thanks LG advert as all adverts are designed would have had me going and touting IPS like it was some superior but not that expensive technology. Obviously alot of this new tech if not made the standard, have something about them that makes them less-than-desirable. It seems as if the IPS as well as sharps orient switching panels are only good for commercial applications. Most places want to cut cost so even though IPS is a better investment over time they will op for the cheaper VA and MVA displays.
    Sharps quattron seems to be ok. I believe Sharp is looking to secure their seat in the ever shrinking tech bubble.


  • Artur
    January 3, 2018 at 2:47 pm

    Bullshit. VA is worst in every single aspect. What’s worth a better black level if the display cant sustain color integrity? In a míninum change of the view angle, the VA panel loses all the reliability of colors and contrast, black aren’t black anymore, and color degrades very quickly. The fact is VA is a cheaper panel for production, then the manufacturers use it do make cheaper big screen sizes instead os IPS, which is much more costy to mass production.


    • Stephen
      January 7, 2018 at 2:13 pm

      For 4K TVs we’d beg to differ Artur. Across the board, they deliver a much better experience than IPS, especially if the TV in question has no local dimming. Those faded, cloudy blacks of IPS displays are deadly to overall picture quality in our view. An IPS TV with local dimming is however definitely a much better choice, and yes, you’re right about the viewing angles of VA. They’re annoyingly bad but we think the trade-off is worth it and most reviewers seem to agree with this viewpoint.


      • Nip
        January 16, 2018 at 8:35 am

        Agree. Take for example latest LG IPS panels. Look for tests that show cloud effect on LG 4K IPS panels and you will not need any reviewer opinion. The problem is that evident.


      • Dale
        February 24, 2018 at 8:01 am

        I have an IPS TV now and the backlight went out on it. To replace it, I am forced to go with a VA panel in my target price range. My living room has only one wall to put a TV on it and the opposite side has a fireplace, so all seats are at a 45 degree angle. I have no other way to set it up. VA panels aren’t going to work for me but because of professional reviews where everyone sits directly in front of the TV, all manufacturers now feel they must go with VA panels. So…thanks for that…not a service to CONSUMERS!


      • Rakesh Gupta
        March 10, 2018 at 8:21 am

        Completely Agree with Stephen!! Just replaced my LG630v with panasonic 50ex700b, life is so much better now!
        Apart from that I wanted to know if there are any direct lit VA panel TVs available in the market? I think they will have a better viewing angle too!


      • Matt
        May 11, 2018 at 9:14 pm

        I think you mean if there’s no local dimming VA would provide a better experience. From my experience, IPS color reproduction is better and OLED is the only definitive superior panel type.


        • Stephen
          May 25, 2018 at 1:19 pm

          Hi there Matt, in the 4K TV’s we’ve reviewed so far, and particularly in comparing two models with similar sorts of quality levels, such as Sony’s X900E or Samsung’s Q7F, with a truly “good” IPS TV like the LG SJ9500 or SJ8500, we’ve found that in terms of color reproduction they perform almost identically. IPS does a great job of color in 4K HDR TVs in particular but the weak blacks still screw with this because contrast makes color seem to “pop” put more. Local dimming in IPS does help a lot though yes.


          • Logan
            June 12, 2018 at 11:34 am

            First and foremost I enjoyed the review and found it helpful. Furthermore, I can certainly agree on both sides and I believe it truly comes down to the quality and techniques implicated in the make and model of the panel just as much as whether it is VA or IPS. I went with a 2016 M vizio 60inch IPS Dolby vision(12bit) capable display with 64 zone local dimming and admittedly was rather impressed by its darks while it maintained very nice color and response times. However, on other 8bit IPS panels I see more issues with blacks and ips glow and for contrast I am not as impressed. As for VA panels I’ve only had true success with grade A Samsung panels that can either do 8bit+FRC or 10bit color. I am using a pixel perfect one right now and I do feel it is comparable to most high end IPS. However, I feel a level of quality in the Vizio that is only matched by much more expensive displays. Alot of it comes down to preference I believe also.

    • Wezlypipz
      March 1, 2018 at 2:35 pm

      I agree with you Artur when it comes to SMVA and MVA panels. However, WMVA is actually about the same as IPS and a bit better in terms of color and contrast. Unfortunately, it’s really hard to find out what panel a TV uses unless you do a lot of digging and even then you are looking at a panel lottery since some companies use whatever is cheapest at the time like Vizio where multiple models use VA or IPS.

      Personally, I have a Vizio 60 inch M series from 2016 which uses an LG supplied IPS 120hz panel and I have yet to see a TV besides OLED that can compare to it. Plus with the excellent full array local dimming the contrast is a complete non-issue.


    • Robert
      July 24, 2018 at 8:33 am

      If a VA panel has 98% of the sRGB color Gamut reproduction, it’s sufficient for any eye also the most experienced.
      The contrast is important. And many last generation VA panels have similar quality of many IPS panels.

      And if we talk about PC monitors, VA quality is far superior and it’s difficult to choose between a good VA and a sufficient IPS.


      • Richard
        September 24, 2018 at 3:47 pm

        Not so. The superiority of IPS for professional PC monitors is well known. I work with Eizo and NEC every day and every one of them is a calibrated IPS display.


    • omid
      October 5, 2018 at 10:03 am

      dont tell joke buddy!


  • Andy
    February 9, 2018 at 7:27 am

    Hi, can you comment of vertical viewing angle. I’m been looking for a kitchen TV that will be viewed while standing and or sitting. The Samsung in my bedroom has terrible vertical viewing angles and I don’t want to have the same in the kitchen.



    • Stephen
      April 29, 2019 at 12:05 pm

      Hi Andy, for all things related to expanded viewing angles, VA display simply doesn’t work very well despite its other great qualities. For being able to watch the TV from below, id still suggest going for an IPS TV or, even better by far, and OLED TV.


  • Aldo Del Re
    March 3, 2018 at 11:02 am

    The Sony 43X720E IPS Panel is FAR superior in picture quality than the Samsung VA Panel UN43MU6300 TV when it comes to budget 4K TV’s Hands Down.


  • Aldo
    March 3, 2018 at 11:08 am

    Sony X720 IPS model is FAR superior than the Samsung VA Panel MU6300 in a side by side view, ergo the BIG difference in price.


  • Reticuli
    March 4, 2018 at 4:09 pm

    Are there any high contrast Nvidia 3d vision displays with VA yet? How about HMDs?


  • stuart lister
    May 23, 2018 at 3:46 pm

    hey there all, im currently going to buy a new 4k tv and ive narrowed it down to two models. LG 60SJ810V and the PANASONIC TX-58EX700B . its going to be mainly used for my ps4, (dont have a ps4 pro yet, but might hold off until the ps5). anywho, the LG is an ips panel and the pana is a mva panel. so in terms of gaming in hdr and 4k, which would you say is the better option. As price is also a big deal, currently the pana is 650 pound and the LG is about 880 pound. so a massive difference indeed, ive been trying to find in depth reviews for both, but come up short. ive used sites like displayspecifications.com and a whole assortment of review sites, but again no luck. seems the pana mva offers the lowest input lag, but doesnt say if that is in 4k hdr or normal 4k. though the ps4 isnt technically a 4k device, i would be using netflix 4k a lot aswell.

    sorry for the long ass message, but if anyone can point me in a right direction, i would muchly appreciate it.


  • Joe Palffy
    September 16, 2018 at 4:44 pm

    you briefly mentioned the existence of local dimming, but you never compared VA panels to IPS panels with good local dimming, seems like those would have the best of both worlds, or at least be the best option overall, after all dark scenes aren’t that common, unless you’re watching mostly horror movies, and in bright scenes it least from what i’ve seen VA panels tend to blow out the highlights (but those might have been non-HDR)


    • Stephen
      April 29, 2019 at 12:38 pm

      Hi there Joe, you are right about that. IPS TVs with local dimming that has high quality will provide an excellent mix of broad viewing angles and deep blacks/strong contrast. IPS TVs often also do have excellent color vibrancy. On the other hand, one problem is that in most of the IPS TVs we’ve reviewed and covered, local dimming is either absent or simply crappy, which spoils some of those important black levels that we do think are vital for good picture quality.


  • Ded
    October 21, 2018 at 7:23 pm

    VA have a “black crush”,
    shades of gray near of black is black, no gray.
    shades of gray farther of black is screen dirty gray picture.
    all black color at an angle >15 on VA is light dirty grey and contrast < contrast IPS.
    You can see the shades of gray on VA with the help of brightness = the image is overexposed, either too bright or very dark too.
    on VA, sacrifices have to be made either in shades of gray or white (which, like black crush, fall into all white)
    VA is bad black, bad gray or bad white to choose.
    VA is bad brightness and contrast (black crush and white crush). It's over.
    AND VA shows color halos on even gradients.


  • Ricardo Rocha
    November 6, 2018 at 7:04 am

    Hi there. What does 20 degrees mean in real life, in terms of viewing angle? Considering a 4 seater couch right in front of a VA panel, wouldn’t the viewers sitting on the sides of that couch have a worse picture, both in terms of colours, contrast and brightness, than with an IPS panel?


    • Stephen
      April 29, 2019 at 12:24 pm

      Hi there Ricardo, if you’re sitting right in front of the TV at a reasonable distance, a four-seater couch will be perfectly fine. the poor display quality starts to affect picture quality more if you’re slightly off to one side but close to the TV or well off to one side and fairly far from the TV, say in a corner of the same room.


  • Izri
    November 23, 2018 at 8:50 pm

    ”major US and overseas brands…” Who wrote this deceptive article? I can guess where he is from so i most certainly will guess i said the truth. Major US tv brands? They only have f***** c-brand vizio. Even TCL is SUPERIOUR! Major brand?? UUUUUUUUUUUUGH!!!!! I am getting sick!


  • ethan mathews
    January 10, 2019 at 11:51 am

    I recently purchased a 65″ LG SK9000 which features an IPS display. I was incredibly underwhelmed when I first viewed it in my home in a low light setting. Blacks are awful, bloom is very noticeable and distracting. I did not notice this in the store as it was bright room and not the right environment to highlight these shortcomings.

    This article was very informative in understanding IPS vs VA and why I am experiencing these issues with my set. I will definitely be returning the LG. Now the question is whether to go for VA or open my wallet for OLED… Thoughts?


  • P. Diesel
    February 6, 2019 at 11:34 am

    Very informative article. Thanks for the clarification. Right now I’m obsessing over upgrading my 50′ to a 55′. My apartment (and the living room it’s going in) is on the smaller side so I don’t think viewing angles are a huge issue but I’ve still been undecided about which models I should consider and am also price sensitive. I mainly use my TV for watching cable, Netflix, YouTube and the like. No gaming whatsoever. Any suggestions?


  • RLW
    February 9, 2019 at 5:59 am

    Probably like many I have spent quite a bit of time looking up articles on tv and monitor technologies. I ended up, after researching it, with an OLED TV and a VA monitor for my computer. OLED is considered by everything I read as the superior TV technology. Where I found the most controversy was with computer monitors. Your article points out the important points; however, I see posters regurgitating info that I too found- IPS better for accuracy, etc. I found that IPS does have better viewing angle but then there are curved monitors that negate that advantage. As for the color accuracy, you picture of 45 degree angle shows how VA monitors have gotten the bad label. I would also say to posters that contrast is king in any view- office work, video, photo, etc. Think. There are dark and light colors. If a monitor has issue with making black, that’s a problem. Your point on testing color accuracy at face is dead on- both meeting HDR specs covers it though I believe they would have to adjust the IPS out of standard view color settings to reach the black required. Also, thunderbolt and other technologies are closing the gap on refresh to simple panel-only differences in ms ratings.


  • RLW
    February 9, 2019 at 6:08 am

    I forgot to ask, on the street car game, which is which IPS/VA (left/right)?


  • R
    February 15, 2019 at 9:45 pm

    I don’t agree that VA is better than IPS at all. When I was buying my tv last year all the VA ones on display in would have the color fade out drastically when you viewed them slightly from the sides or even below the screen. You really can see a night and day difference bw the two in person.

    The coloring I think looks a lot better on IPS, it seems richer and more vivid.

    There’s also more of an input lag on VA vs IPS if I remember correctly.

    That being said I’m curious to see these TVs with IPS and local dimming. I can confirm that blacks don’t look great on my current IPS. Do you have a list of recommended ones?


  • Ryan
    February 17, 2019 at 12:46 am

    I think IPS are better, the coloring barely gets distorted on angles and they seem more vivid. Coming from plasmas, the desaturation with VAs is pretty obvious.

    If they made more IPS panels with local dimming I can’t see how they would be worse than a VA.


    February 24, 2019 at 1:37 am

    Brands of smartv with pva for games?


  • james conley
    March 16, 2019 at 2:05 pm

    Hi, just bumped into this review. Looking at the two rifles and comparing, I can see how someone would think that the left image had more contrast. However contrast really isn’t just how black or how white, it’s all the shades in between. Our eye’s contrast is seamless and our brains interpret. The rifle image on the right has more contrast which allows you to see the fold under and just behind the rifle barrel, the rifle on the left you can’t see the fold, however on the left gun handle it’s a little darker and seams a little sharper. The rifle handle on the right seams slightly over exposed. Which shows a little more “loss” of detail? If you look at the cars on the street, the (harsh) contrast on the left at first looks sharp, but when looking at the car on the right, there is far more depth of field and far more detail in the buildings. To me it’s not simply black and white; I’m on the right side of things here.


  • Kesper
    March 20, 2019 at 1:07 am

    Hi Stephen, Nice review!
    I have two options. need to select one.
    -LG 43uk6400
    -Samsung 43nu7100
    i am double minded when i saw user reviews on their official websites. LG won there. i need opinion which should i buy for my bedroom not much bright mostly. primary use will be movies/tv and secondary use will be as an monitor.
    Help will be appreciated.


    • Stephen
      March 20, 2019 at 3:21 pm

      Hi there Kesper. Go for the Samsung NU7100. It is the better 4K TV with superior motion handling and much better delivery of contrast and black levels. Both models offer comparable color performance so the deeper blacks make the positive difference.


  • Prasanth
    September 30, 2019 at 3:19 pm

    Looking at that screenshot from car game, how come you say IPS and VA are on a tie in the color coverage segment. You sound like an advocate for VA panels btw.


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