0 comments

Four Reasons Why 4K Is Becoming More Relevant to Everyone

by on October 17, 2014
 

by Kelly. M – October 17th, 2014

4K or Ultra HD resolution, which ranges from 3840 to 4096 x 2160 pixels, is still in its baby stages relative to the far more established Full HD technology of 1920 x 2160 pixels. Furthermore, there are many people who still can’t wrap their heads around the marvel it represents and continue to criticize it as “stupid”.

These criticisms are ridiculous:

4K has content available for it already and that content has been in production since before 4K TVs even first went on sale. 4K cameras are becoming far more widespread, at a much faster pace than the TVs themselves, and the connectivity necessary for 4K content to be sent to homes is –while still not common—much more widespread than the connectivity needed for HD transmission was in the late 1990’s.

Given all this, it’s hard to image why anyone could seriously say that 4K is “dead tech walking”. However, to push our case forward even more, let’s cover 4 reasons why and how 4K is becoming more relevant than ever not just to moviegoers but everyone else too.

Cameras with 4K video and photo resolution are here to stay

The bottom line for any sort of video and photo content is that its nature will be driven by the cameras that produce it wherever technologically possible. This alone is enough reason to decide that 4K resolution is not going anywhere but up in terms of use.

Given that it’s much easier to implement the capacity to film in 4K than it is to display it (so far), the video and photo camera industry is releasing more devices than ever that are capable of filming UHD video and shooting UHD photos. This is happening at all levels of camera technology, from the tiny cameras in our smartphones to the big studio grade production cameras used by Hollywood and the selection of models is only expanding every day while their prices keep decreasing.

With all the Ultra HD 4K content this will lead to from both amateurs and professionals, the content itself will drive the display market forward. People will want to see how their 4K videos look on an actual screen.

Movies are increasingly being filmed in 4K resolution

Just as we already explained above with regards to camera technology in general, the same rule applies to the major motion picture studios and their professional grade shooting cameras. Being expensive as is, many of these cameras are already capable of 4K video shooting and are thus being used at that setting to film the latest movies. This trend is expanding and wil only continue to do so.

Because both audiences and movie production people will both want to see just how good all this Ultra HD video they’ve filmed looks, the massive power of audience and studio demand will open up avenues for home theaters and big theaters to be capable of displaying films at their full native resolution of 3840 or 4096 x 2160 pixels.

Our old film reel Hollywood movie are already built for 4K

Ironically, the older classic movies of the 1950’s and onwards, which were produced on chemical film reels instead of digital, are already fully ready to be shown in 4K. It’s just a question of actually digitizing what the film already has etched into it.

The thing is that most chemical film from the decades prior to digital production actually captured a whopping 8K worth of detail in its reels, but because projection and TV technology was never capable of showing this, the real clarity of older movies’ native reel resolution was never seen by audiences.

Thanks to the development of 4K and 8K resolution, we can for the first time ever really appreciate the full beauty of our favorite movies from the last 60 years. This alone will create a certain incentive for the heavy development of media and displays which will allow real movie buffs to fully enjoy their favorite motion pictures.

Godzilla in 4K

Older movies like Godzilla could see a major position in 4K Blu-ray discs

Foreign markets are eating up 4K TVs at a rapid pace

Whatever lag there is on the North American market for the expansion of 4K TV sales, the case is not the same in key overseas markets. This applies particularly to Asia, where the market penetration of 4K TV sets is already sitting at 15%, which is more than twice the U.S and European rate of Ultra HD penetration.

Unlike the original Full HD that came to life in the late 1990’s, 4K is being driven by these foreign markets far more than their North American counterparts. And quite frankly, it’s hard to imagine consumers and major sellers in the U.S or Western Europe allowing such an important technology as display resolution to lag behind in the West when compared to where it’s at in the East.

Just like HD, 4K will become a de facto gold standard

What all of these above reasons entail is the steady encroachment of 4K resolution onto the territory of Full HD as a Gold Standard for displaying important content in important situations.

There is a certain social pressure at work here on top of the existing economic influences that are moving 4K forward. That social pressure will not go away and the knowledge among consumers of all types who regularly insist on using HD 1080p that there is a much better resolution available at any time will make them go ahead and start using 4K instead as soon as they can afford to.

And given how fast the prices of 4K TVs are falling already, affordability won’t be a problem for much longer.

Story by 4k.com

 

Be the first to comment!
 
Leave a reply »

 

Leave a Response