Tokenized Merch

Tokenized Merchandising offers brands and creators a new way to engage with communities and build value for core evangelists. Create a collection of merchandise using the 4K Protocol, tokenize individual items, and develop your brand’s Web3 presence.

The Future of Merchandising

Bring Your Merch into the Web3 Era

Merchandising no longer ends at the immediate point of sale. We’re entering an age in which customers should be rewarded for their support of your brand. With Tokenized Merch Drops, any creator, community, or brand can easily create a collection of merchandise and convert their real-world product offerings into physically-backed NFTs.

Engage Your Community

Enable your Superfans and brand evangelists to flex. Offer unique reward mechanisms, gated membership access to events, or special editions.

Launch your own Collections

Custom collections will help you establish your brand across the physical and digital worlds while attracting new customers and building hype.

Crypto Native Integrations

Launch merch on a bonding curve, AMM, or other DeFi tools with new economic models.

Plug and Play Solution

Let us manage the boring things — inventory, logistics, shipping, and taxation. You focus on the things that matter.


Crypto-Native Integrations

Maximize returns with the latest Web3 tools

Web2 merch is boring. Web3 merch leverages tokens and NFTs, enabling entirely new selling mechanisms that used to be impossible.


Bonding Curves

Algorithmic bonding curves and AMMs allow for dynamic pricing based on supply and demand.


Tokenized Merch Drops

Build hype in advance by dropping your merchandise as a collection of physically-backed NFTs.



Bridge your NFTs to other L1s and L2s.


DeFi Integrations

Enables collateralization and borrowing, yield farming, fractionalization, floor perpetuals, derivatives, and more.



Squeeze extra margins out of your merchandise by setting residuals for on-chain resales.

Inventory Management

Let us handle the heavy lifting

Want to sell merchandise for your brand but don’t want to deal with the logistics? 4K acts as a plug and play solution, allowing brands to sell merchandise without ever needing to manage a physical inventory.
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Inventory Management

Send us your items and we’ll convert them into physically-backed NFTs.

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Design Management

Get help designing your merch products from one of our high-end vendor partners.

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Marketing Support

Our Marketing team will work with you to ensure that your merchandise listings get traffic.

Build Brand Loyalty

Reward Your Brand Evangelists

Tokenizing your merchandise creates new opportunities for how customers interact with your brand. Physically-backed NFTs of your products allow for new forms of engagement post-sale, including:

Access Passes

NFTs can act as passes for events, future merchandise launches, and brand engagement opportunities.

Wider Reach

Get more eyes on your brand when customers share their physical items, digitally.

Build community

Create a sense of community through the shared digital experience of owning a piece of the collection.


Transaction history is stored on the blockchain, providing brand authenticity post-sale.


Explore Our Ecosystem

Learn more about what you can do with our NFTs, including lending, fractionalization, DAOs, Metaverse, gaming, and more.

Case Studies

Explore our Case Studies

Learn how our partners have maximized the potential of tokenized merchandising

Unisocks: How a Pair of Tokenized Socks Unlocked a Multi-Billion Dollar Industry


4K Protocol

The 4K Protocol acts as the foundational infrastructure for transforming real-world assets into physically-backed NFTs. The protocol incentivizes vetted physical storage providers, physical oracles, and physical validators to seamlessly manage the backend logistics of moving assets on-chain.

tokenizing physical assets

A fundamental building block for the composable ecosystem of Web3

Tokenizing physical assets opens the door for countless unexplored future applications in DeFi, Merchandising, and the Metaverse.


Start now

Start Tokenizing your Merch

Get started now and begin engaging with your communities like never before.