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Vogue Business

Vault it, wear it or resell it? Inside Gmoney’s luxury label launch

Eight months after landing on fashion’s radar with a landmark Adidas collab, the Web3 investor and influencer known as Gmoney is ready to reveal his interpretation of luxury fashion fit for Web3. The first drop from his new label 9dcc is a simple black T-shirt: the draw is how you get it, who you show it to and whether you wear it as a marker of status, vault it or trade it.

2022-08-15 00:00Arrow Icon