Learn what we've been working on below.
On-Chain Everything: 4K and Arcade Introduce the World’s First DeFi Loan for an Ultra Premium Rolex
Now you can unlock even more value from 4K Physically-Backed NFTs using the power of DeFi.
The intersection of physical assets and decentralized finance has the potential to radically shift the way we think about things we own. DeFi protocols for lending, fractionalization, and synthetics are enabling new forms of financialization for cryptocurrency and NFTs.
5 Ways NFTs can plug into Decentralized Finance (DeFi)
Back in 2021, you couldn’t stop hearing about NFTs. Whether it was about skyrocketing prices, or record-setting CryptoPunk sales, it seemed like NFTs were going to be the thing that brings about mass adoption to crypto. Whether or not you believe in NFTs and art as a use case, there’s so much more we haven’t quite seen yet. Below we’ll be talking about what NFTs are and their broader use cases within DeFi (decentralized finance). For some background, decentralized finance offers decentralized access to financial services and eliminates intermediaries to make transactions secure and transparent.
Top 5 Collectible Asset Classes You Wouldn't Expect
Collecting things is one of the world’s oldest hobbies. From famous paintings to Beanie Babies, there’s a market for just about anything. Here are the top 5 collectible assets you wouldn’t expect to be appreciating over time––and are even beating traditional assets.
Unisocks: How a Pair of Tokenized Socks Unlocked a Multi-Billion Dollar Industry
When Hayden Adams and the Uniswap team released Unisocks in 2017, they paved the way for the future of merchandising. Learn about the story of Unisocks and how 4K is pushing the idea of Tokenized Merch into the future.
Introducing the 4K Physical Guardian Protocol
At 4K, we’re building a decentralized protocol for connecting the on-chain and physical worlds. While a centralized approach would be easier, we believe that only a decentralized approach is capable of making physical assets a new, trusted web3 primitive.
To print or to right click save? Now, Damien Hirst "The Currency" NFT Collectors have a third-option with 4K.
NFTs have struck the world by storm as a new frontier of artwork that is as captivating as it is controversial.
With that said, there’s one distinct missing element NFTs traditionally lack: physical components.
4K’s Physical-Digital Bridge: Giving the Internet a Sense of Touch
When I pitch 4K, I’m confronted with a choice: do I describe 4K as a marketplace or do I call 4K a physical-digital bridge?
Pitching 4K as a marketplace is similar to pitching someone on an iPhone in 2008 by selling them on the music store. The music store was a great business, but it was the iPhone that ushered in the mobile revolution. Similarly, our marketplace will be a great business, but it’s our physical-digital bridge that will revolutionize the way people engage with physical assets.
The Top 10 Crypto Collectibles
There are countless reasons why people hold on to collectibles, but sentimental value and market dynamics are undoubtedly at the top of the list. As the thin line between the physical and digital becomes increasingly blurred, fashion and collectibles have proven to be the OG indicators of cultural allegiance and identity for the crypto community. Below we explore 10 of the most sought out crypto collectibles to date.
Why bridging physical items to NFTs changes the game
At 4K we are building the Physical-Digital™ bridge, a decentralized protocol that enables anyone to bring physical assets on-chain as physically-backed NFTs.
To understand this innovation, we must understand the importance of bringing physical-assets on chain in the first place.
4K Culture Beat: Our Team Offsite To NASA’s Kennedy Space Center
This exclusive tour was hosted by retired Astronaut Mike Springer who completed missions with the Atlantis and Discovery space shuttles.
2021 Events Recap: 4K at Bitcoin Miami, Mainnet NYC, and DCentral Con Miami
2021 was a huge year for Crypto and it was also the year NFTs went mainstream. NFTs dominated our culture, attracting attention from celebrities, sports personalities, and media outlets alike. 2021 was also the year 4K entered the Crypto world with a mission to bring our Physical-Digital™ bridge to the masses.
Here are some of our favorite highlights from 2021.
Why We’re Moving Our Blog to Mirror.xyz
As Web3 continues to evolve, new tools are rapidly being created to provide decentralized versions of common Internet services like content management, blog hosting, and storage provisioning. At 4K, we’re committed to supporting the crypto ecosystem by fully embracing the latest in Web3 tooling, starting by transitioning our hosted blog content over to Mirror.xyz.
4K.COM LAUNCH ANNOUNCEMENT (Originally Posted July 20, 2021)
Hello, world! We are 4K. We are building the world’s most incentive-aligned peer-to-peer marketplace, one that is owned by its users. Our mission is to empower people to transact with more trust, more transparency, more speed, and with a 95+% reduction in fees. Unlike incumbent marketplaces that win at the expense of their users, we win alongside our users. In this post, we’ll share our solutions to problems that have been plaguing peer-to-peer markets and announce the launch of our first product. Let’s dive in!