Sony Brings The Amazing Spider-Man 2 to you in Ultra HD 4K as shown in this movie trailer
by Stephan Jukic September 13th, 2014
If there’s one thing that 4K Ultra HD resolution absolutely, breathtakingly excels at, it’s giving us full action movies on the big screen in the most stunningly clear resolution we’ve ever seen.
Under these circumstances, the players on the screen really do look like they’ll fly right out at you despite the lack of 3D viewing technology (unless that also comes with the theater show).
In this case, the movie we’re talking about is The Amazing Spider-Man 2, which is being brought to 4K capable cinema screens across the U.S.A in full 4K glory at 3,840 x 2,160 pixels thanks to Sony’s revolutionary 4K projectors coupled with the movie theater chain National Cinema Media’s big screen theaters.
The promotion by Sony consists of a short, action intensive clip of the Amazing Spider-Man 2 movie which is soon coming out in theaters with and without 4K enabled Sony projectors. In the case of the 4K Amazing Spider-Man 2 clip itself, it will be showing through to September 25th at over 3,600 National Cinema Media movie theater chains across the U.S.
The whole point of the presentation by Sony Studios is to drive theatergoers to select nationwide Best Buy locations where Sony Electronics is also doing a massive promotion of its latest 4K TVs for home theater quality viewing just like that seen on 4K projector screens across the country.
According to Alex Magin, vice president of marketing at Sony electronics, “We’re using “The Amazing Spider-Man 2” as the hook for this [4K resolution] experience because it is the most current example of a hit Hollywood film that shows how Sony develops films in 4K, projects them in cinema with 4K Digital Cinema Projectors, and makes them available in 4K Ultra HD for our 4K Ultra HD TVs.”
The clip itself, in all its big screen 4K glory will only be truly appreciable when watched inside the actual NCM theaters up to the 25h of September, but if you have a 4K TV or PC monitor already, you can watch the awesome 4K Ultra HD “Amazing Spider-Man 2” trailer in the resolution right now in the video above.
Story by 4k.com