Worldwide Shipments of 4K UHD TVs to Grow by 160% Through to 2017
by Stephan Jukic – July 16th, 2014
According to a recent survey by the company Digitimes Research, global 4K UHD TV set sales are expected to see an annual growth rate of roughly 160% between 2014 and 2017.
What the researchers forecast is that the transition to 4K TV will lead to sales of 68.2 million units in 2017, in comparison to current sales of an estimated 15 million. Additionally, over 25% of all TVs sold anywhere in 2017 are expected to be 4K models and 90% of all LCD TV 55” inch model sales will consist of screens capable of rendering Ultra HD content.
In examining what they believed would be the key commercial development parameters for UHD Digitimes Research came to the conclusion that what will really drive the accelerated development of 4K TVs is the parallel growth of Ultra HD video services and content choices. The three will mutually feed each other in creating wider adoption.
Most importantly however, according to Digitmes report, the growth of 4K TV manufacturing and subsequent price drops in the increasingly competitive industry are what will really kickstart the process of 4K becoming mainstream.
Of particular interest in this area of the market are a multitude of lesser known and lower cost screen and TV makers in Asian markets such as China, who will take the lead in bringing down 4K prices and in doing so force much better known brands such as Samsung, LG and Sony to do the same thing with their more expensive and arguably higher quality 4K TVs and display screens.
This latter quality of lower end vendors leading the market in increased customer purchases and lower pricing is rather unique to 4K technology and the opposite was the case for the still stagnant OLED and nearly extinct 3DTV markets.
By creating these price drops in smaller 55” inch or less Ultra HD TVs, manufacturers will further enourage millions of additional consumers to buy the sets. This in turn will give much greater encouragement to content producers in creating the kind of 4K content that will become increasingly popular and thus garner more eyeballs than conventional HD content.
Another interesting factor in the 4K popularity growth equation is the spread of increasingly affordable 4K video cameras. Not just cheaper DSLR cams but also even the small, much cheaper cameras on the latest smart phones. More of these are becoming 4K capable every year and as of 2014, 160 million of them are expected to sell worldwide.
What this means is a flood of user generated 4K content filmed by users who will then want to see theirs and others video clips in their native, full resolution 4K ultra HD format.
This trend will create even greater incentives for customers to seek affordable 4K TVs or display monitors and for content distributers and creators to take advantage of the niche by creating even more professional 4K entertainment of their own.
Story by 4K.COM