Wauki.tv to finally launch its European 4K Ultra HD streaming service
by Stephan Jukic – November 25, 2014
The much heralded Wauki.tv Ultra HD streaming service is finally going to be offering 4k ultra HD content to audiences in select European countries as of December the 1st 2014.
The first countries to benefit from the Wauki service will be France and Germany (where the service has actually already launched) and the catalogue of 4K programming will also become available to Italian audiences within the weeks that follow the German/French launch.
Following these initial forays into the market, other countries that are expected to also gain access to the company’s UHD streams include Spain and the United Kingdom.
In addition to OTT streaming services, Wauki.tv is also developing a project with several smart TV manufacturers to completely integrate their streaming service into the connected TV app on assorted ultra HD TV models.
According to Wauki.tv CTO Jordi Miro, “more and more of our customers are beginning to demand movies in 4K, as TVs with the technology become much more commonplace in the home”. He also explained that the company is exepecting 4K ultra HD technology to become increasingly popular by the end of 2014 and into 2015 as more European customers buy the new 4K TVs that are flooding the market in different sizes and models, particularly around the Christmas season.
Furthermore, as consumers upgrade to smart TVs and the prices of 4K TVs themselves continue to decrease as they have steadily been doing for two years now, the popularity of 4K streams is expected to grow tremendously. Wauki.tv wants to be ready for these trends and is planning to have its app fully ready for use by subscribers as soon as they plug in their new TVs at home.
The catalogue of on-demand 4K content from Wauki.tv will of course expand over time but for now it includes well known movies such as World War Z, Forrest Gump, Star Trek and GI Joe.
There are also expectations that it will include hit shows such as House of Cards and Breaking Bad but details about the exact lineup of 4K movies and shows are still not forthcoming from Wauki.tv.
This is still a small selection of UHD content but it will certainly grow over time. Meanwhile audiences who own 4K TVs and subscribe to the Wauki.tv service can at least use their TVs’ resolution upscaling engines to improve the clarity of Wauki’s much more extensive HD content selection, which consists of Hollywood blockbuster movies such as Boyhood, Maleficent, Edge of Tomorrow and The Amazing Spiderman 2 as well as a large selection of both U.S and European TV programs.
So far, Wauki has also arranged a collaborative effort with LG in which new buyers of the electronics giant’s latest 4K TVmodels will also gain vouchers to freely view four movies in 4K.
By the end of 2015, Wauki expects to have its HD and ultra HD streaming services available in approximately 15 European countries. The Barcelona, Spain based company is owned by the major Japanese ecommerce group known as Rakuten.
One other question that also remains unclear so far is whether or not Wauki.tv will charge a premium rate for access to its ultra HD selections (as Netflix is now doing) or if the company will include the 4K package along with its HD subscription plans.
Story by 4k.com