Watch The 2018 Winter Olympics In 4K /HDR & Dolby Atmos with NBC
Juan Carlos Ropel – January 28, 2018
The Winter Olympics are basically among the most aesthetic and spectacular sports events in the world, which include great feats of athleticism, grace and exceptional discipline, all of which deserve to be appreciated in the sharpest way possible. Fortunately, modern technology is helping this become even more of a reality: For the 2018 Winter Olympic Games, hosted in PyeongChang, South Korea, NBC and Comcast are joining forces to bring the splendorous beauty of the 2018 Winter Games in the full detail and vibrancy of both 4K and HDR to all of Xfinity’s subscribers with 4K Hight Dynamic Range TVs.
This is not the first time that NBC -which has the exclusive United States broadcast rights to the games- will broadcast Olympic events in 4K. Back during the 2016 Rio Summer Olympics NBC offered some video in 4K UHD resolution, however this is the first time that the company includes HDR format in its transmissions.
The sports event will be produced by Olympic Broadcasting Services (OBS) and Japan’s NHK. The transmission then will be picked up by NBC, whom will offer a pretty huge variety of winter sports, such as Alpine skiing, Figure skating, Speed skating, Ski Jumping, and of course, Hockey. Some of this events will be broadcast in 4K, High Dynamic Range (HDR) and Dolby Atmos sound formats.
“The Olympics has always been a platform for the introduction of new broadcast technology”, said Gary Zenkel, President of NBC Olympics. “The availability of 4K High Dynamic Range coverage of Olympic ceremonies and competitions through our participating multi-channel distribution partners, will be a great showcase for this emerging advancement in the quality of televised sports coverage in the United States.”
Unfortunately, the 4K HDR content offered by Xfinity will only available on-demand the day after an event recorded in these formats takes place, so no live coverage quite like this just yet. The 4K HDR content will include the Opening Ceremony, ski jumping, short track speed skating, figure skating, hockey and snowboarding. The complete list of programs in UHD is yet to be released by Xfinity.
In total, Xfinity will offer more than 2,400 hours of on demand and live content all over the 50 newly created virtual channels, exclusively dedicated to the PyeongChang Games. X1 customers can access NBC’s Winter Olympics coverage via the NBC Olympic dashboard on their Xfinity App, using their TV, smartphone or computer.
The X1 Winter Olympics Experience will also include enhanced voice control with 1,500 Olympic-specific voice commands, medal counts, real-time stats of games and players, and daily summaries.