So How Did Vizio Manage to Make and Release a High End $999 4K TV?

by on October 14, 2014

by Stephan Jukic – October 14th, 2014

We’ve already covered the Vizio P-Series 4K TV line several times on this site, and with good reason; these are some remarkable 4K TVs due to their combination of extremely affordable price and absolutely top of the line technological features.

And by top of the line pricing, we’re referring to the fact that the smallest model, at 5o inches, came out at a retail price of just $999! Not only that but even the largest of the P-Series, Vizio’s 70 inch model, also sells for a remarkably low $2,499. Given the current prices of all other 55 to 77 inch 4K TVs from the name brands, these retail prices are amazing for Ultra HD technology.

This of course begs the question: How did Vizio manage to beat the competitors so deeply at pricing by making such low priced 4K TVs? And it’s not just that they’re low priced, their picture quality really does blow much of the competition out of the water in terms of how good it is.

According to the design people at Vizio, interviewed recently by the staff at technology website, the design team at Vizio managed to pull of such powerful and affordable TVs mainly by redesigning their TVs backlight system.

Vizio uses Full Array backlighting, which is highly superior to the older edge lit backlighting in earlier and lower end 4K TVs. Instead of a series of LEDs along the edges of the screen providing illumination, the entire back of the display is covered in arrays of LEDs that are subdivided into dozens of independent lighting zones. These lighting zones activate based on special internal algorithms to produce illumination or darkness for maximal color brilliance.

What the Vizio team did when implementing their version of Full Array backlighting is redesign the technology from the ground up, in the process giving it a new structure that uses 40% less parts than competitors’ arrays. This alone not only dramatically reduced manufacturing costs, it also actually made picture quality improve as part of the optimization process that came with the redesign.

Furthermore, Vizio designs and manufactures its own six-core chips for use in its TVs. This has enabled them to reduce costs even further still.

The Vizio P-Series 4K TV line on display

Vizio’s new 4K Line of P-Series TVs is causing a serious dent in elevated Ultra HD TV pricing

The final strategic goal of all these cost cuts being done without sacrificing quality involves getting average buyers to see that 4K TVs can not only be affordable but also as awesome as any expensive version already on the market. The result of this, according to Vizio’s hopes, is that the market penetration of 4K TV rapidly accelerates ——– and With Vizio in the lead as the top seller of the TVs to the mass market.

The bottom line here is that that not only has Vizio done some truly agile things to make their TVs extremely affordable relative to any other name brand 4K television, they’ve also done this without sacrificing anything in quality. The contrary, the company has created superior TVs that cost less.

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