UK Prices Unveiled for Sony’s 2017 A1 OLED 4K HDR TV Range
Stephan Jukic – April 13, 2017
Sony’s first and highly anticipated 4K OLED TVs with multiple HDR format support are going to be major premium TV options for 2017 and now UK customers can now officially know what these TVs will cost.
The new OLED TVs, called the A1 in the UK (as opposed to their U.S denomination of A1E) offer essentially perfect black levels, stunning infinite contrast ratios and support the full currently possible range of HDR color specifications. These TVs currently support HDR10 standard for high dynamic range and will soon also support both Dolby Vision and HLG HDR formatting through an expected firmware update. The OLED panels themselves in the new Sony TVs are made by LG but this doesn’t necessarily mean that you can expect display performance that’s the same as that of the LG OLED 4K TV lineup for 2017. Sony is delivering its own unique and admittedly excellent video processing and HDR delivery technology behind the displays of the A1 model and this could indeed make a difference in picture quality over what LG OLED can offer.
Either way, the maker of the A1 televisions is certainly showing confidence in their quality if the prices we now officially have for these models are anything to judge by.
Starting things off, the smallest of the A1 models, the Sony KD-55A1 with a 55 inch display will retail for a hefty MSRP of £3500. By 2016 LG OLED TV standards this isn’t cheap though LG’s U.S OLED models in the same size range for 2017 are priced fairly close to this level.
Next, there’s the 65 inch KD-65A1, which is going to retails for an MSRP or £5000. The prices for both of these TVs are manufacturer (Sony) suggested retail prices only so you can probably expect some minor reductions in these numbers in the weeks following the release of these two TVs but they’re not likely to get too much cheaper at least until near the end of 2017, when holiday discounts start coming around.
Another interesting feature of Sony’s A1 OLED TVs and A1E U.S models of the same TV is what the company calls Acoustic Surface technology. In other words, these new OLED TVs have the rather unique feature of speaker systems built right into their displays, thus causing TV audio to emerge straight from the same place where video is being viewed for what Sony hopes will be a more accurate and realistic audio experience. The Acoustic Surface technology also allows the elegantly minimal A1 models to keep a minimal physical profile. For extra acoustic power, the TV support hidden behind the displays of these TVs comes with an integrated subwoofer.
So there you have it, the A1 OLED TVs aren’t selling cheaply but they’re also not that unexpectedly expensive by OLED 4K HDR TV standards.
Story by 4k.com