This Is Unbeatable: A 70 Inch Sony 4K TV for Less Than $1200
Stephan Jukic – November 23, 2017
4K TV deals rarely get this spectacularly good. It’s that simple. Amazon is now discounting the price of one of Sony’s budget 4K HDR TV models to a ridiculous degree, made all the more impressive by the fact that this is one huge beast of a television at 70 inches and again, from a major name brand, not some second-tier company most people have never heard of. Even we’re seriously impressed and we’ve seen a lot of cool 4K TV deals in our time.
The Sony KD70X690 is one of the brand’s budget television models but it’s still a Sony 4K TV and delivers some sincerely robust specs behind its huge screen real estate. It’s also about as fine a brand name 4K TV deal as you can get your hands on at this price for this much display space, period. We don’t think a better offer than this one for a television this big will emerge at all for Black Friday.
As for the overall quality of the KDX690E, well it’s not quite on the level of Sony’s X900E or X930E models due to a lack of certain high end premium display features, but the X690E is actually a very good 4K HDR TV and that’s what’s most impressive about this entire offer. This model delivers much of the same fundamental display performance as Sony’s better 4K HDR televisions and its picture quality is essentially better than average, and certainly better than average for any TV this big at anywhere near this price. Deep rich and uniform black levels complement some excellent color performance and very good motion handling. The X690E does not support HDR content rendering but in its specs but it allows for pass-through and playback of HDR content and most importantly, it’s one hell of a console gaming television, with superbly low input lag for multiple resolution, frame rate and color sampling formats.
There are many 4K TVs with much worse prices and inferior specs out there even with their own Black Friday or Cyber Monday discounts. Basically, we ourselves are genuinely excited about what we’re seeing here. And we simply can’t recommend this offer enough to our readers.
4.7 – 4 Reviews
Here are some further highlights of the X690E.
- Dimensions (W x H x D): TV without stand: 61.8″ x 35.7″ x 3.8″ in, TV with stand: 61.8″ x 37.5″ x 12.2″
- Smart functionality gives you access to your favorite apps and content. With YouTube and Netflix buttons built into the remote, you are one click away from endless entertainment.
- Pairs 4K Ultra HD picture clarity with the contrast, color, and detail of High Dynamic Range (HDR) for the most lifelike picture.
- Direct LED produces great picture quality
- 60Hz native refresh rate plus Motionflow XR gives you great motion for all types of content
- Inputs: 3 – HDMI, 3 – USB2.0, 1 – Component/Composite Hybrid, 1 – Composite
- In the box: Remote Control (RMT-TX300U), Batteries (R03), AC Power Cord (2pin, Pigtail, US type, straight plug shape Connector), Operating Instructions, Quick Setup Guide / Supplement CUE (GA), Table Top Stand (Separate, assemble required)