Sony Unveils Three New 2018 Mid-Range 4K HDR TVs For European Market

by on April 3, 2018
Stephan Jukic – April 3, 2018

Sony has unveiled three new ranges of premium mid-range 4K HDR TVs for the European market finally and they look pretty impressive. The 2018 premium 4K TV lineup from the company was first unveiled at CES 2018 in the form of their 2018 OLED HDR model, the A8F. This TV was also accompanied by premium and mid-range LCD Sony offerings in the form of their XF90 and XF85.

Now for Sony picture technology fans who are a bit tighter on their home entertainment budgets, we have the XF83, the XF70 and the XF75 Series, which all offer high dynamic range and some excellent overall picture quality, but lack some of the fancier features of the premium models, such as the X1 Extreme processing engine, exceptionally rich color or extremely high peak brightness levels.

Sony XF83

The Sony XF83 4K HDR TV

We should also briefly note for U.S readers that the above premium and mid-range TV models first mentioned have different numbers but roughly correspond to the U.S Sony X900F, X850F and A8F TVs, all of which are now available in the U.S. The North American versions of the Sony XF83, XF70 and XF75 haven’t been released yet. That said, the specs and features of all the European market models will be nearly identical to those of their U.S counterparts.

Among the three new releases, the XF83 is the priciest and comes with Sony’s 4K HDR Processor X1, which is the next level down from the X1 Extreme processing engine in terms of picture rendering power and also available in the more expensive XF85. However, the XF83 comes in fewer different screen sizes though physically it looks nearly identical to Sony’s more expensive XF90 and XF85 models.

The Sony XF75 4K HDR TV

The Sony XF75 4K HDR TV

The XF75 is a different story on screen size flexibility. This model is available in several sizes, consisting of 43, 49, 55, 65, 75 and 85-inch models and it offers slightly more conservative picture processing power since it lacks even the 4K HDR Processor X1, substituting it for the more basic 4K X-Reality Pro technology that has fewer HDR deliver and local dimming capabilities. The same essential technology and many of the same specs also apply to Sony’s XF70 model, which comes in 43, 49, 55 and 65 inch versions. Both the XF83 and XF75 offer support for HDR10 and HLG high dynamic range standards but do not support the more refined Dolby Vision standard. This is only available in the most premium Sony TV models. The cheapest model, the XF70 hasn’t had its HDR specs mentioned through we assume it offers at least basic high dynamic range features for color performance.

Also Read: Our Guide to buying the perfect 4K HDR TV for your home..

All three TV models will be available as of the spring but their prices haven’t been announced yet. Expect all but their largest versions to cost well below £2000.

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  • Jerome Jackson
    April 4, 2018 at 10:17 pm

    Any sneek idea about the set that will eventually replace the 930E? Since the 900F is virtually the 930E and the OLED offerings are the only comparable “better” what possibly could the new 930E do that its OLED cant. New tech?



    • Stephen
      April 9, 2018 at 1:11 pm

      Hi there Jerome. We are actually waiting for a X930F model or something similar and Sony could certainly do some things to improve on the X900F. We’re in the process of posting a review of this TV soon and quite simply I can already tell you that its color performance is less than we’d hoped for. If a potential one-upper replacement to the X930E can improve that alone, it would be a better model than the X900F, which doesn’t quite reach the peak brightness of the 2017 X930E even, despite its full-array backlight.


  • Writecustomessays
    April 6, 2018 at 9:26 pm

    ich glaube, das sony sich durchaus dabei etwas denkt diese kamera auf den markt zu bringen. ob diese kamera tatsaechlich noetig ist, steht auf einen ganz anderen blatt. da wird das marketing sicher wege finden dem kunden das gefuehl zu vermitteln, das er sie benoetigt. sicher wird es sony auch wichtig sein, ihr portfolie zu vervollstaendigen. auch wenn die 7s III nur eine kleinere kaeuferschicht (im vergleich zur aIII) erreichen wird, wertet sie das system der sony kb-kameras auf und rundet dieses ab (so denkt moeglicherweise das marketing). letzendlich arbeitet (fast) jede firma auf wachstum hin, ich denke das kann man sony nicht vorwerfen. ich persoenlich verstehe nicht, wie man sich so stark mit einer kameramarke identifizieren kann. sony baut super kameras, ohne frage. ich selbst werde mit den sonykameras zwar nicht so richtig warm, aber ich kann durchaus nachvollziehen das sie im moment so gefeiert wird. ich selbst finde den hype um sony allerdings merkwuerdig. ich glaube auch nicht das sony das nonplusultra ist, sondern es wird durch die nutzer dazu gemacht.


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