Sony Unveils Its Three New True 4K HDR Home Theater Projectors

by on September 6, 2017

Stephan Jukic – September 6, 2017

In the growing world of 4K UHD home theater projectors, Sony’s models are particularly well known for both their high quality and the fact that they’re some of the only consumer models being sold with true native 4K ultra HD resolution output to a projected surface. In other words, no pixel shifting or other upscaling tricks to create a 4K image from a piece of movie content. This is also the reason for these projectors typically high prices, which can often be 2 to 3 or more times steeper than those of (still very good) HDR 4K  upscaling projectors from rivals like Epson or Optoma.

If however Sony, and true 4K projection quality is something you’re interested in regardless of higher pricing, then the latest Sony news from IFA 2017 should be of major interest. The company has unveiled three new 4K HDR models with some truly impressive display specs for serious home theater fans.

The three new models from Sony all come with HDR support for contrast and color and consist of the VPL-VW760ES, VPL-VW360ES and the VPL-VW260ES. They’re part of the highly acclaimed and widely reviewed VPL-VW lineup of 4K projection models that have been getting released since at least 2015 and according to Sony, all three of these latest models offer “breathtakingly real picture quality”. Considering what we’ve seen with previous VPL-VW 4K projector models we’ve reviewed, we’re strongly inclined to believe this bit of hype.

Sony VPL-VW760ES 4K HDR projector

An executive for Sony at IFA 2017 further stated that “Whether viewers are watching the latest action film or a sporting event they’ll feel truly immersed in the experience”.

The most robust and undoubtedly priciest model of the three being released is the VW760ES projector and Sony claims that it delivers “extraordinary cinematic detail, color and contrast” even in brightly lit environments, which is quite an impressive achievement indeed by projector standards. The reason for this exceptional brightness under lit conditions is Sony’s inclusion of their relatively new “ultra-pure last light source” and some other technologies such as their famous TRILUMINOS color management and Sony Motionflow for motion handling, which work to maximize contrast, color vibrancy and picture sharpness under the most flexible possible conditions.

The VW760ES delivers a fairly powerful 2000 lumens of luminosity and Sony is promising at least 20,000 hours of usage before any parts need to be replaced.

Sony VPL-VW360ES 4K HDR Projectors

Next up, there is the VPL-VW360ES, which offers many of the same specs but a slightly lower 1500 lumens of brightness through a high pressure 225W mercury lamp. This is followed by the VPL-VW260ES model with many of the same essential specs and 4K HDR support as the other two models. It also delivers 1500 lumens of brightness and while it’s very similar to the VW360ES model, the 360ES does offer some me extra features such as picture positioning memory, superior color vibrancy and the inclusion of “Advanced Iris” for a higher 200,000:1 dynamic contrast ratio.

All three of these new native 4K HDR projectors fully support rendering of content from HDR10-mastered sources as well as HLG broadcast 4K high dynamic range video inputs. We have no word on Dolby Vision HDR support but it’s looking doubtful as an update feature even though Soy has placed this particular dynamic range standard in its best, premium 2017 4K HDR televisions.

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