Sony also presented its remarkable native 4K home theater projector at CES 2015

by on January 14, 2015

Stephan Jukic – January 14, 2015

We’ve already covered Sony’s pretty much one-of-a-kind line of native 4K projectors for home theater in both news and our reviews and they’re worth mentioning again, mainly because Sony keeps making them more attractive to buyers.

Sony showed off a lot of cool new 4K gadgets and technology at last week’s CES 2015, including a whole new lineup of ultra-flat ultra HD TVs, new 4K action cameras and other non-UHD devices but among the items on display were also some 2014 beauties that still don’t get the attention they deserve.

We’re talking about the company’s highly unique line of 4K home theater projectors and they’re worth noting because really, they’re pretty much the only devices of their kind on the market today.

Of particular interest was the Sony VPL VW350ES Ultra HD projector, which is retailing for a price tag of around $9,999. So far, this is really the only home theater projector you can buy except for other projectors that are also from Sony!

Sony is one of the major manufacturers of projectors (both 4K and HD) for commercial cinemas and as such, the company owns the proprietary SXRD chipset that drives their projector solutions. The company also produces home theater projectors that work in exactly the same way as their commercial counterparts and provide the same exquisite degree of quality on a scaled down level.

This means that their 4K upscaling technology is superb, as it had better be considering how Sony’s commercial projectors are used in more than 15,000 theaters around the world.

At CES last week, the company’s new home 4K projector sat right next to the company’s commercial 4K projection model and the Sony representatives present made sure to point out that what the commercial version could do for major theaters worldwide was also what the little VW350ES home model could do in a user’s living room or backyard projection wall.

According to Sony, the company’s 10 years of 4K experience has allowed them to bring native UHD projection technology to private consumers at prices that nobody else can match (even if they tried, which nobody has so far).

So far, pretty much all other “smaller” 4K projection units sold by non-Sony brands are not only geared more towards professional users but also sell for prices that range between $50 and $70 thousand dollars.

The Sony VPL-VW350ES on the other hand is selling for less than $10,000 and can cost even less for those who order the unit before the end of February thanks to a $2,000 Sony rebate on the MSRP price.

This means that a home projection unit with full native 4K capability can be yours for the unheard of price of just $7,999.

So what kind of spec does the Sony 350ES offer?

The connectivity ports on the Sony VPL-VW350ES

The connectivity ports on the Sony VPL-VW350ES

Well, it works at a full 4K resolution of 4096 x 2160 pixels, offers HD to 4K upscaling, is HDMI 2.0 compatible, comes with deep color support and offers a whopping 1500 ANSI lumens of brightness.

The projector also offers Auto calibration, a 2.1x motorized zoom and can project a screen size of between 60 and 180 inches.

Finally, given the massive library of 4K UHD content that Sony offers access to with the purchase of its products, the 350ES can provide hours of fully native 4K entertainment that looks even better than normal thanks to Sony’s “Mastered in 4K” algorithm, which is designed to faithfully reproduce specially prepared movies from Sony studios so that they match their original 4K filming perfectly on the projector.

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