Sony Launching 6 New Bravia Line 4K TVs on the Indian Market
by Stephan Jukic – August 31st, 2014
As a further sign of 4K’s rapid international development into developing markets, the launch of six new Bravia line Ultra HD TVs on the Indian market by Sony is a great sign.
Unlike the market for 1080p HD TVs when they first emerged in the late 90’s, the 4K TV market is gaining enormous traction principally outside North America and some of the largest markets for UHD TVs are in countries such as South Korea, Japan and China. India can also be added to that list now.
In addition to the stiff competition for 4K TV sales amongst domestic high end Indian manufacturers, the major international brands are also pushing their latest Ultra HD products in the country of 1.2 billion people.
Sony is the most recent company to do this and this Tuesday, September the 2nd, the Indian arm of the giant electronics brand that is also one of the main pioneers behind 4K resolution technology announced that it is launching 6 new Bravia line 4K Television models for the Indian market. 4 models are already available in the country and 2 others will be emerging later in September.
The price range for the 6 will be between $2,500 and roughly $12,000 USD, or 174,000 and 704,900 rupees.
The Bravia line of Sony 4K TVs is the latest produced for mass market sales by the Japanese electronics giant and features some of the latest and most advanced technology that comes with Ultra HD TVs. Features such as HEVC encoding compatibility, HDMI 2.0 and a whole host of Smart TV, active 3D and highly developed LED backlighting technologies are built into all Bravia models.
Also, according to Sony executives, “All six of the new 4K models offered by Sony will incorporate the powerful picture processing engine 4K X-Reality PRO, which uses a combination of unique up-scaling and super resolution technology from Sony to offer any content in beautiful and stunning 4K resolution”.
This feature in particular is extremely important given the still ongoing lack of 4K content on any market anywhere in the world but especially outside of North America. Because native 4K video is still a rarity, consumers do need a strong reason to spend on an expensive 4K TV.
Sony is of course making efforts to expand 4K movie selections and thanks to its entertainment arm Sony Studios, the company has been working on a very broad selection of movies that have been remastered into an Ultra HD resolution of 3,840 x 2,160 pixels and are available on many of the company’s TVs.
Other features of these TVs for the Indian market include X-tended Dynamic Range for a higher dynamic range of brightness through a specialized backlighting algorithm, Sony’s famous Triluminous display for an extremely broad range of colors and a feature known as “One-Flick Entertainment”, which comes with a motion activate remote and offers browsing of content from a wide array of sources from a Bravia TV’s screen.
The new Bravia models will come in sizes ranging from a massive 85 inches down to a relatively modest and much more affordable 55 inch set.
Story by 4k.com