Sony is also moving into the manufacture of 4K UHD Blu-ray players

by on February 3, 2016

Stephan Jukic – February 3, 2016

According to the latest information, Sony wants to also create a presence in the 4K Blu-ray player market but after the selection of discs has expanded through 2016. Thus, it seems that we can expect the launch of yet another 4K Blu-ray media player from this brand no later than March of 2017.

According to Sunil Nayyar, director of Sony’s U.S TV branch, the company will definitely launch its own 4K Blu-ray player by the end of their next fiscal year in March of 2017 but is for now waiting for the 4K BD disc market to first take off some more and selections of movies to expand enough for a comfortable market base.

In the meantime, the company will first focus on the launch of its first 4K high Dynamic Range streaming service, sometime in 2016 for playback of Sony’s massive selection of 4K movie titles through the brand’s HDR 4K TVs with their Android TV smart OS platform.

In this regard, Sony Pictures has already announced its plans for 4K disc releases in Blu-ray, which are to coincide with the emergence of 4K Blu-ray players from other brands in the next couple of months. Additionally, Sony also offers disc mastering services for this new format.

Mad Max: Fury Road is one of the 4K Blu-ray titles coming in the next weeks to retailers

Mad Max: Fury Road is one of the 4K Blu-ray titles coming in the next weeks to retailers

According to a Sony spokesman, speaking to the website TWICE during CES 2016, the company’s intent is to offer a player which reflects Sony’s evolving 4K plans.

In other words, Sony will launch a player if the physical 4K Blu-ray format itself takes off even in the face of competition from streaming services which also offer 4K and HDR content through IP channels instead of hard media. Thus, Sony wants to participate in the 4K disc player market but only after first seeing the technological and consumer demand drift of the market as a whole evolve more.

Currently, four different home-video companies are set to offer 4K Blu-ray discs to the market, timed for release at the same time as 4K Blu-ray disc players from Samsung, Panasonic and Philips (coming in March). The content providers –Sony Pictures, Lionsgate, 20th Century Fox and Warner Brothers—are expected to release a total of more than 100 different movie titles in 4K disc by the end of 2016.

Prices for the new 4K Blu-ray discs should range between $22 and $42.99 and the media players for the format are going to start selling soon at prices that hover around the $400 mark, though we expect the price tags for both discs and media players to drop by the beginning of 2017, at least slightly.

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