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Sony Introduces New 4K Smart TVs in Saudi Arabia

by on August 20, 2014
 

by Stephan Jukic – August 20th, 2014

Modern Electronics Company Ltd, a subsidiary of Al Faisaliah Group and the Sony Electronics, has started introducing some of the first 4K LED TV sets in Saudi Arabia, having unveiled them in the capital city of Riyadh this past Monday.

The electronics giant has announced the promotion of its Bravia line of 4K TVs by expanding the selection available in Saudi Arabia through the addition of three new series totaling up to 9 different new models that offer customers in the country who want a 4K set expanded technology options.

4K resolution is a relatively new display format that completely beats conventional HD in scale by offering several different pixel counts, the minimum of which is 3,840 x 2,160 pixels on a screen. Some 4K TV sets go well above this and offer as many as 4, 096 or more pixels as part of their Ultra HD display.

Commenting to the public at the launch ceremony in Riyadh, Prince Mohammed bin Khalid Al-Abdullah Al-Faisal, CEO of Al Faisaliah Group Holding Company said, “A few years back, an HDTV was the dream purchase for every household in Saudi Arabia. Now, Sony has introduced their latest object of desire and the new centerpiece of the ultimate home theater – the brand new 4K Bravia LED TV”. The prince’s company, Al Faisaliah Group Holding, is the exclusive distributor of Sony products in Saudi Arabia.

According to the CEO, “Today, customers look for a holistic experience that prioritizes the best in audiovisual technology. Over the years, Sony has reiterated its leadership status by delivering the best in technology through factoring in the growing requirements of customers in a dynamic industry landscape”.

Sony claims it’s launching the new lines and models of TVs for the sake of expanding the quality of picture, sound and interactive features available, given that the company has been improving all three in its newer model TVs.

Given that movie theaters are nearly non-existent in Saudi Arabia, the new 4K TV lines can give customers a new, elevated viewing experience of 4K resolution in their homes, and indeed buying a state of the art home entertainment system is a very popular option in the country, where many residents love to get their hands on the latest entertainment technology as soon as it becomes available.

Overall, the 4K TV market is expanding internationally in many directions, with the Suadi Kingdom being just one of them. Currently, the largest market for 4K TVs in the world is in fact not the United States, as was the case with HDTV, but China, where 4K ownership as a part of total HDTV ownership is twice as high as in the U.S.

Globally, the number of 4K TVs sold in 2014 is expected to surpass 14 million units by the end of this year.

Story by 4k.com

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