Sony Announces the UK Launch of its New XE70 4K HDR TVs

by on May 4, 2017

Stephan Jukic – May 4, 2017

We’re still waiting to hear about the U.S launch of the U.S versions of these same TVs (Sony changes model numbers considerably between North American and European 4K TV releases even though the models are all essentially identical to their overseas versions), but for now we have the formal UK announcement of Sony’s budget XE70 4K HDR TV ranges.

These are going to be the most affordable of Sony’s 2017 4K HDR televisions and could roughly be considered the replacements for the company’s remarkably good and highly affordable 2016 X700D-X750D 4K TV models. According to Sony, the XE70 models, as they will be called in the UK, will start getting released to the consumer market in July of 2017 and consist of 43 inch, 49 inch, 55 inch and 65 inch models. This means more choices than the XE80 models that are already going on sale (the UK versions of the U.S X800E and X850E 4K HDR TVs). Furthermore, these new 4K HDR TV models will offer many of the same basic connectivity, smart TV and even HDR features as their pricier XE80 cousins.


Streaming content apps like Netflix and Amazon Prime Instant video will be available to all of the XE70 models and Sony will also be including their rather excellent X-Reality PRO image processing and upscaling engine in these televisions. We can also expect the presence of HDR color support with both 10-bit color and wide color gamut being available. If the 2016 predecessors to these 4K HDR TVs are anything to go by as an indicator of quality, the XE70 models will also offer plenty of motion handling quality and will be all-around good performers for both SDR and HDR movie and programming sources. We also expect the presence of full HDR support for both HDR10 and Dolby Vision High Dynamic Range formats (as will be the case for all Sony 2017 4K HDR TVs by mid-2017 after firmware updates). Sony will also give the XE70 models its ClearAudio+ technology, Motionflow XR and native refresh rates of 60Hz.

On the other hand, expect a lack of more premium features and specs like local dimming, high 800-1000 nit+ peak brightness and more refined picture processing capacity. These sorts of specs belong specifically to Sony’s priciest premium 4K TV models such as the XE93, XE94, XE90 and ultra-premium Z9D and AI OLED 4K TV models. (Respective U.K versions of Sony’s U.S X930E, X940E, X900E, ZD9 and A1E OLED 4K TV models).


We don’t yet have any pricing information on Sony’s XE70 4K HDR television models but it should appear close to July and we think these TVs will likely cost a full third or even half less than their XE90 or XE85 cousins.

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