Sony announces release pricing for three new 2016 HDR 4K ultra HD TV series

by on June 28, 2016

Stephan Jukic – June 28, 2016

After taking the surprising step of first announcing, presenting and then releasing for sale their three 2016 premium 4K UHD TVs with full High Dynamic Range technology earlier in the year (all of which had been presented at CES 2016 in January of this year) Sony has now taken its supposed all-premium 4K TV strategy for 2016 to a new level of affordability with three additional TV model types which hadn’t previously been introduced at any public event.

What’s surprising and great about these new TVs is the fact that despite their having prices more affordably below those of the first three Sony models from 2016, the new TVs still feature key premium features like high dynamic range and, apparently, even wide color gamut.

This Tuesday, Sony announced the pricing and availability of the new models and they are called the XBR X800D, XBR-X750D and XBR-X700D.

Just like their premium cousins from the earlier in 2016, the X930/X940D, X900D and X850D, the new XBR models also run off Google’s Android TV platform, with built in Google Cast support and all of the major 4K and HD content apps like Netflix, Amazon, YouTube and so on. The TVs also include more advanced smart TV features like voice search, Internet of Things communication with other household devices and assorted features for mirroring content from external devices.

Among the three new TVs, the X800D is the priciest and the only one with HDR support right out of the box for both wide color gamut and wider contrast levels. It’s thus the most premium oriented of the three new models, with the 49 inch version selling for $1,500 and the 43 incher going for a not too cheap $1,300.

The Sony X800D and X750D look identical except for their differing display sizes

The Sony X800D and X750D look identical except for their differing display sizes

Next up is the X750D, which doesn’t support HDR right away but will have the technology added through a near future firmware update. This model comes in only one very large 65 inch size and is selling for a not too bad (for 65 inches) $2,300.

Finally, the X700D is the cheapest of the new TVs and retails for $1,500 for the 55 inch model and $900 for the 46 inch TV. This model will also come with HDR support only later in the year through a firmware update according to Sony but does feature the same smart TV functionality as the other two models.

All of the new TVs are on pre-order right now from, Best Buy and other major electronics retailers.

Th Cheapest of the new 4K TVs, the Sony X700D

Th Cheapest of the new 4K TVs, the Sony X700D

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  • Lee
    July 1, 2016 at 1:13 am

    So much for Sony only going for that “premium ” higher end market


  • bill k
    July 1, 2016 at 9:26 am

    Pricing is much lower than listed in the article on the 800 series.
    43 inch is listed for only $750 and
    49 inch is listed for just $900
    at all the usual stores for pre-order.
    Ship dates are listed as July for the larger and August for the smaller model.
    Happy Shopping.


  • Dave
    July 3, 2016 at 6:35 pm

    I don’t know if this series should be called an upgrade or downgrade
    No X1 Processor, Panel dowgraded from native 120hz to 60hz

    But it has Triluminous Display


  • SonyTvFan
    July 5, 2016 at 11:55 am

    I believe these are replacing the x830c, x810c and the x800c. These are affordable models made by Sony. I thought this article was about the beast previewed at CES 2016.


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