Sony 4K Android TVs Will Get Set-top-Free Comcast Xfinity App Integration For 2018

by on November 19, 2017

Juan Carlos Ropel, November 19 2017

Unfortunately for the cable companies, the “cord-cutting” trend from users isn’t going away. In fact, the pace at which subscribers are dumping their pay TV packages is increasing at the same rate as the expansion of media streaming devices like the Roku, Apple TV, Amazon Fire Stick and of course, Google Chromecast is quickly taking off, while also taking with them a huge piece of the consumer entertainment market.

Comcast however is one major broadcast media entity that seems to foresee the weakening of wired and satellite television and it appears they’ll be addressing this issue with some assorted innovations.

One of these is their Xfinity partnership with Sony: Comcast has deployed a plan to allow Comcast’s Xfinity TV customers to access the cable service through an app installed on Sony’s Android Televisions, eliminating the necessity of a set-top box.

Beginning next year Xfinity costumers who own a Sony Android TV will be able to access live and on-demand programming, including all the networks, movies and shows corresponding to the subscription´s package, and of course users will be able to access their Xfinity cloud DVR recordings along with the X1 channel guide.

Kevin Brinkman, Director of Product Marketing, TV and Projectors, North America, stated:

“We’re pleased to partner with Comcast in bringing their Xfinity TV application to Sony Android TVs, allowing our customers to directly access great content on Sony 4K HDR TVs. We look forward to working closely with Comcast to deliver consistently high-quality programming to our best in class smart TVs, combining Android TV streaming with the immersion of 4K HDR experiences via their advanced managed network.”

Comcast Xfinity X1 set-top box

Comcast Xfinity X1 set-top box functionality will fully integrate into 2018 Sony Android TVs

This isn’t Comcast’s first step into the streaming market. In September LG and Comcast announced that they were working to bring Comcast’s Xfinity TV Partner app to 2017 and 2018 LG´s Smart TV models next year, letting subscribers get live Comcast cable directly on a smart TV without a set-top box.

Comcast has also been working with Samsung and Roku for a while now on a beta streaming service, also offering both live and on-demand programming, including local broadcast stations as well as public access and government channels.

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