Software company Openwave Mobility unveils the mobile industry’s first 4K Ultra HD Video Optimization for Smartphones
by Stephan Jukic – October 13th, 2014
Openwave Mobility is a California based software development company that specializes in the not so tiny niche market of managing and monetizing mobile data transmissions.
Now, they’ve gone ahead and unveiled a new media optimization technology that’s designed specifically for facilitating the easier transmission of Ultra HD 4K videos over existing mobile networks.
According to the company itself, their technology allows carriers to create a mobile transmission of 4K content that’s up to five times more cost effective and efficient than what’s possible with previous technologies. The Openwave technology is called DynaMO and is supposedly capable of optimizing 4K transmissions of all kinds but works with a particular focus on those encoded in the HEVC Ultra HD video transmission standard.
HEVC stands for High Efficiency Video Standard and is the compression mechanism currently most widely used for easy mobility of 4K movies and shows over internet connections with speeds of 15 or more Mbps. Major users of HEVC technology include Netflix with its 4K streaming service, Amazon Prime and NanoTech’s UltraFlix video service.
When the DynaMO technology by Openwave is applied to HEVC optimization, it is supposed to even further increase the efficiency of such transmissions over mobile networks and allow for superior playback on mobile devices.
More specifically, DynaMO “seamlessly” handles both of the current competing video compression formats, H.265, which is HEVC’s technical name, and the VP9 compression format being developed and pushed by none other than Google.
Despite the fact that both HEVC and VP9 are more than twice as efficient at compressing video as previous incarnations of the same technology such as the earlier H.264 that was a predecessor to HEVC, they still present some problems with efficient transmission of 4K content. DynaMO is supposed to improve their efficiency margins enough to eliminate many of these problems and make these video standards even more efficient.
Not only that, but the technology is also capable of recording older video encoding formats and recoding them into HEVC format for even more data savings. This is at least what the people at Openwave are claiming of the technology.
According to Matt Halligan, Chief Technology Officer at Openwave Mobility, “Mobile video already accounts for over half of the data on mobile networks and HD is going to be a major concern for operators who already have heavily burdened networks”. He then went on to add that, “Our progress on HEVC optimization will help operators prepare for Next Generation HD video…. The Inclusion of 4K Ultra HD video optimization demonstrates our commitment to innovation”
The company itself claims that DynaMO is the industry’s first ever NFV-ready audio, HD and media optimization system that can help carriers manage the constraints HD and UHD video is placing on their networks.
What Openwave claims about DynaMO’s technical capacity is that the technology utilizes a combination of context-sensitive and congestion-aware sorting and optimization techniques to make transmission of HD and eventually Ultra HD video transmissions to mobile devices of different kinds work smoothly and with minimal glitches.
The ultimate goal of the technology is to create smooth, lag free playback of high end video formats in modern mobile devices.
Story by 4k.com