Sky Movies renamed to Sky Cinema, with 4K UHD titles and better HD quality movies coming

by on June 22, 2016

Stephan Jukic – June 22, 2016

Sky, the company behind the powerful new Sky Q Silver streaming media set-top box with 4K content capacity has decided to shake things up for their base of existing subscribers with the launch of their new Sky Cinema service, which is in effect a revamped version of the existing Sky Movies content platform.

The new Sky Cinema service will include better HD quality content, new special features and of course, more top-shelf movie titles of the latest new release sort than ever before. All of this will apparently be available to U.K consumers as of July 2016. Improved HD content and 4K UHD movie offerings will be coming later, towards the end of 2016.

According to Ian Lewis, director of the new Sky Cinema service,

“With Sky Cinema we are giving customers an even closer to the cinema experience with enhanced picture and sound quality. A better service needs a new name and Sky Cinema is about delivering the ultimate offering for movie fans everywhere,”

The Sky Cinema service basically encompasses all of the same services and channels now covered by Sky Movies and will be released to the public for subscription and to existing subscribers as of July 8th as a the continuation of Sky Movies at the same price as before. Thus, Sky Movies will be rebranded to Sky Cinema across the Sky TV, Sky Mow TV and Sky Go along with the BT streaming service.

According to Sky, the new Cinema service will be “the biggest dedicated movie subscription service in Europe as Sky’s movie services in Germany, Austria and Italy are also rebranded and relaunched under the new name”.

As for the promised new features that will come with the Sky Cinema rebranding, The company promises that users and new subscribers can look forward to a new premiere every day of the week (75% more new content than the current four times per week premiere schedule of Sky Movies). These promised premieres will include the July 8th release of Spectre, Mission Impossible: Rogue Nation on July 9th, Bridge of Spies on the 30th of September and “The Danish Girl” in October. A whole pile of new movies will also be released in time for Christmas and these titles include The Jungle Book, Zootopia and Captain America: Civil War.

All Sky Cinema Movies will be available roughly 8 months after their initial movie theater releases and will have exclusivity to Sky Cinema for more than a year before becoming available to competing streaming services like Netflix and Amazon Prime in the U.K and Europe.

Sky's 2016 Sky Q and Sky Q Silver set-top streaming media boxes

Sky’s 2016 Sky Q and Sky Q Silver set-top streaming media boxes

Sky is also promising more than 1,200 titles of On-Demand content through Sky Cinema, including classic movies, blockbuster titles and other special features like pop-up channels with dedication to specific movie franchise film series like Harry Potter Pixar movies and the new Star Trek movie series. Several new pop-up channels will emerge under Sky Cinema at a rate of about one per month. Again, this is another improvement over what’s the case with Sky Movies now.

Finally, moving on to the promised 4K UHD content releases from Sky Cinema to owners of the Sky Q Silver 4K-capable streaming media box, Sky is promising that titles in UHD will start streaming as of “the end of the year”. Whiole this apparent confirmation of the upcoming Sky 4K content is great to hear, it also contradicts previous Sky statements that 4K releases to the company’s Now TV box would come by the summer of 2016, via the same Sky Movies service. In the meantime, Sky Cinema will offer more advanced and sharper HD quality title releases with improved audio formatting as part of their on-demand movie selections. These will be available to Sky Q and Sky+HD users.

We’re most interested in seeing what the 4K offerings from Sky will look like when they finally emerge, and we’d also like to know if HDR formatting will be a part of their specs.

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