Sharp Launches Two New Giant 4K TVs as Part of its Growing UHD Lineup

by on July 23, 2014

by Stephan Jukic – July 23d, 2014

Electronics maker Sharp, which has been making heavy efforts to promote 4K UHD technology lately with its 4K dedicated film competition in New Jersey, is also pushing forward the product side of its business with two new and very large format UHD TVs.

The strategy of unveiling 4K UHD resolution in gigantic screen sizes is an excellent fit for the format given that 4K is always at its absolute best when viewed on super-sized screens. Sharp is now playing a leading role in this and especially so in terms of pricing.

Over the past several years, Sharp has been focusing heavily on large screen TV displays and now with 4K they’re doing the same with screens that continue to range between 60 and 90 inches in diagonal size. Doing this with 4K is only a recent trend on Sharp’s part and until recently, their UHD screens have been relatively modest in comparison to some of those made by competitors such as Samsung and LG.

Now however, the company’s two new edge lit LED LCD 4K TV screens are coming out on the market and feature screen sizes of either 60 or 70 diagonal inches. Both will have excellent native refresh rates of 120 Hz and will also come with built-in motion handling features that allow their displays to simulate a whopping 480Hz refresh rate. And of course, being 4K screens, they’ll come with a native resolution of 3,840 x 2,160 pixels. Their model number is UD27U.

Since buying a 4K TV is just the first step in getting the most out of its high resolution capacity, users who purchase the 60 or 70 inch UD27U TVs will need to stream content via broadband connectivity for most of their native 4K entertainment options. Luckily however, the Sharp series support the H.265 (HEVC) codec and will thus allow for full access to UHD native filmed content being steadily created by digital content makers such as Netflix and Amazon Prime.

Also, just like Panasonic’s TVs and just like their own first generation 4K TVs, the new UD27U series of Sharp TVs will be fully THX 4K certified for maximal quality of visual experience when it comes to viewing UHD content.

Both sizes of TV come with four HDMI 2.0 inputs, full WiFi connectivity and Sharp’s latest SmartCentral 3.0 features.

The HDMI 2.0 ports are particularly useful features since they let users connect their UD27U to an eternal 4K video camera for streaming of native filmed footage at a rate of up to 60 frames per second.

Finally, Sharp has put some additional thought into design aesthetics and the new T sets definitely look more sleek and elegant than previous models from the company. This improvement comes largely due to a slimmer aluminum bezel of just a half inch thickness (0.4 inches to be exact) and a swoopy stand that curls at each bottom edge. Also, with dual 10 watt speakers and a 15 watt subwoofer, sound quality on the UD27Us is nothing to laugh at.

At $3,000, the 60 inch version is pretty decently priced for its size range and even the 70 inch model, which retails for $4,500 is not as expensive as similar sized 4K TVs from competitor brands like Samsung or Sony. Both TVs will be ready for consumer release by the end of summer.

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