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SanDisk Maintaining Momentum in Digital Media Industry with new 4K Ready Capture & Storage Tech

by on September 15, 2014
 

by Stephan Jukic September 14th, 2014

On site at the IBC (International Broadcasting Convention) in Amsterdam this September 11th, Media storage maker Sandisk unveiled several upgrades to its SanDisk Extreme PRO CFast 2.0 memory card and also announced that its new SanDisk Extreme PRO SSD memory storage media has been upgraded and qualified for capturing Ultra HD 4K video.

With these two products, the company hopes to expand its portfolio of high end digital media storage products into the professional broadcast, photography and cinematography industries.

According to Dinash Bahal, vice president of product marketing at SanDisk, “The performance demands for media and broadcast professionals continue to rise and SanDisk is committed to delivering leading-edge capture and storage technologies”.

He also explained that, “The new SanDisk Extreme PRO CFast 2.0 card and the SanDisk Extreme PRO SSD will help produce the highest quality content possible”. Given the company’s sound reputation in the storage media industry, these promises don’t sound too far-fetched.

The upgraded SanDisk CFast 2.0 card is an upgrade to the original CFast  2.0 released in 2013 and the newly improved version is expected to power the next generation of high end video production camcorders and  cameras. It’s 128 GB memory allows for a shot speed of 440MB/per second and can give users data transfer speeds of as many as 515 MB/s.

These speeds are excellent for the high dataflow demands of 4K video and the card itself is in fact designed to create the conditions of speed, capacity and performance needed for the capturing of “Cinema Grade” “true 4k” video at 4096 x 2,160 pixels.

Apprently, the CFast 2.0 really delivers on these specs, given that the leading motion picture equipment maker ARRI has named the SanDisk CFast 2.0 as its card of choice for the company’s ALEX and AMIRA series of video production cameras.

Furthermore, other camera industry leaders such as Canon, Hasselblad, PhaseOne and Leica are all also strong supporters and users of SanDisk’s CFast 4K ready memory cards.

According to Grant Petty, CEO of Blackmagic Design, the maker of the highly acclaimed URSA 4K camera series, “URSA is the World’s first digital camera designed around a user-upgradable sensor and lens mount, and a critical part of its design is the use of dual CFast 2.0 recorder for nonstop recording”.

Blackmagic Design's URSA 4K camera

Blackmagic Design’s 4K camera’s use SanDisk SSD media

Also, given the expanding role of 4K media in the professional film industry, San disk seems to have taken into account the heavy workload needs of professionals who are making 4K movies and thus also released the SanDisk ExtremePro SSD at the recent IBC conference in Amsterdam.

These memory cards are designed to deliver a hefty 550MB/s secuential read speed for professional 4K capture needs. Furthermore, the ExtremePRO SSD is specially designed to work easily with large files such as the 4K Ultra HD1 video format thanks to its capacity for delivering the needed data transfer speeds and file safety required.

Again, the ExtremePRO SSD has also been heavily praised by both Blackmagic Design and Atmomos as being particularly qualified to run their cameras’ 4K RAW and 4K Pro Res capture technologies in their best cameras.

Both of the new series of SSD 4K equipped memory cards are expected to become available in specialized photography stores an online as of October 2014.

 

Story by 4k.com

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