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Samsung TV PLUS Is Now Offering 4K / HDR Content In Europe

by on August 10, 2017
 

Juan Carlos Ropel, August 10, 2017

Samsung Electronics has announced that its premium Smart TV content service, TV Plus, is now available for users of Samsung Smart TVs in France, Germany, Italy, Spain and the United Kingdom (users from North America and Southeast Asia already have this service available since 2015).

Owners of eligible Samsung Smart TVs with 4K / HDR capabilities in the above-mentioned European countries now have direct access to premium 4K UHD HDR content offered by Samsung, in partnership with Rakuten TV, and can find their favorite shows using the TV Plus straightforward interface. All of Samsung’s 2017 4K TVs such as the flagship Q9F or the mid-range MU-Series models would thus be able to access the new content service with 4K high dynamic range enabled.

Samsung TV Plus offers a wide selection of over 8,900 movies and TV shows broken down into three categories: New Releases, Family and UHD. Popular UHD movies like Passengers, Moneyball, and Hotel Transylvania are available via TV Plus, which can be accessed through the main menu and can be browsed by simply connecting an eligible Samsung Smart TV or Samsung 4K HDR smart TV to the Internet through a LAN-line or Wi-Fi network.

Heeman Lee, Vice President of the Visual Display Business at Samsung Electronics, stated the following:

“Our goal at Samsung is to create innovative and valuable technology that makes our consumers’ lives easier and more enjoyable when it comes to watching their favorite content. With the European expansion of TV PLUS, we are thrilled to provide additional consumers access to new movies in UHD and HDR quality.”  

Premium Samsung 4K HDR TVs like the Q9 would be particularly appealing for the European TV Plus Service

Premium Samsung 4K HDR TVs like the Q9 would be particularly appealing for the European TV Plus Service

The expansion comes at what could be considered a strategically well timed moment in the European market, given that 4K TV sales in the huge continental market are steadily growing year by year and are expected to rise to over 17 million 4K TV units shipped by the end of 2017. Meanwhile, TV Plus content has become a success in Southeast Asia since its launch, where 70% of Smart TV users in Korea are watching TV PLUS channels, and 41% of Smart TV users in Vietnam are using TV PLUS.

Unlike other streaming services like Netflix, Amazon Prime or HBO Go, Samsung TV Plus is only available for owners of Samsung Smart TVs at the moment.

Story by 4k.com

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