Samsung’s Immense 4K HDR LED “Television” Finally Launches in Theaters
Juan Carlos Ropel, July 17, 2017
The first cinema in the world with a LED HDR screen instead of a projector will soon open its doors to the public at the Lotte Cinema World Tower in Seoul, South Korea, Samsung’s home country.
Four months ago Samsung introduced its immense 34 foot “Cinema LED Screen”, an alternative to projectors with the use of a giant LED theater screen with High Dynamic Range (HDR). After the giant screen passed quality tests to validate its performance, yesterday’s attendees at the Cinema LED Screen’s matinee got to watch blockbuster films in outstanding 4K resolution and rich, highly realistic HDR of a kind that blows most projection cinema screens out of the water. Movies presented included “Transformers: The Last Knight” and “Miss Peregrine’s Home for Peculiar Children.”
According to Samsung, “the Cinema LED Screen creates a more captivating and vibrant viewing experience through next-generation picture quality and true-to-life audio”.
As we couldn’t expect less from a 10.3m (33.8ft) LED screen, this futuristic cinema display/TV features digital cinema 4K resolution (4,096 x 2,160 pixels), a pixel count that offers about 500,000 more pixels than what you’ll find in a normal consumer 4K TV (3840 x 2160p) and which already is becoming the standard for modern theaters.
The Cinema Screen offers some numerous advantages over a projector. Whereas typical projectors will lose color quality as brightness is increased, the Cinema LED Screen maintains perfect color accuracy at peak brightness levels, regardless of the ambient illumination due partially to new Samsung display technologies similar to those found in the company’s impressive 2017 QLED 4K TVs, which also achieve strong color volume at high brightness levels.. However the most remarkable aspect of Samsung’s Cinema LED Screen is its brightness. It can reach a luminosity of 146fL, that is, 10 times more than that offered by standard projector technologies.
Samsung is also trying to bring a superior theater experience by complementing its true-to-life visuals with the incorporation of sound technologies from JBL by HARMAN, a conglomerate that was recently acquired by Samsung itself.
JBL has prepared state-of-the-art speakers around the screen, proprietary audio-processing technology and its Sculpted Surround system. With this, Samsung’s Cinema Screen will offer a very vivid, highly immersive audio experience, which intends to resemble what movie creators imagined when producing their films.
With the introduction of LED or OLED screens for cinemas we might start to see the downfall of conventional film projectors at some point in the near future. At the very least this type of cinema screen, while extremely expensive for now, will give other theaters an incentive to move over to 4K HDR projection technology of a type that at least comes close to matching what the Cinema LED Screen can do.
Lotte Cinema plans to install more of Samsung’s Cinema LED Screens in major South Korean theaters. Samsung’s plans also include launching Cinema LED theaters in the U.S., China, Europe and Southeast Asia. Their goal is to install Cinema LED Screens in 10 percent of cinemas across the world at some point in the near future.
Story by 4k.com