Samsung, 20th Century Fox And Panasonic Bring “Improved” HDR10+ Standard Much Closer
Juan Carlos Ropel, August 29, 2017
Samsung Electronics, Twentieth Century Fox Home Entertainment and Panasonic Corporation have announced today a new partnership to develop the open source platform for High Dynamic Range (HDR) through an associated certification and logo program, tentatively called HDR10+.
With this, the two giant electronics corporations and one of the major film producers intend to have a common communications standard to be adopted by ultra HD TVs, Blu-ray disc players/recorders, set-top boxes and on which takes quality in high dynamic range a level beyond what’s currently possible with ordinary HDR10. Partners who wish to adopt HDR10+- will benefit from system flexibility and firmware updates, and will also improve the viewing experience for audiences. In addition to this, HDR10+, as an open source standard, should be much cheaper to implement than its main rival Dolby Vision. The Dolby standard is considered far superior to HDR10 in the quality and standards it sets for high dynamic range but at this moment it still lacks broad popularity in both 4K content sources and 4K display devices due to its higher expense.
This of course creates a large market opportunity for a major improvement to HDR10 in the form of the new HDR10+ version.
“As leaders in home entertainment content and hardware, the three companies are ideal partners for bringing HDR10+ into the homes of consumers everywhere,” said Jongsuk Chu, Senior Vice President of the Visual Display Business at Samsung Electronics. He also further elaborated that:
“We are committed to making the latest technology available in our TVs and are confident that HDR10+ will deliver premium quality content and enhance the way you experience television programs and movies in the home.”
HDR10+ was developed by Samsung Electronics, improving the HDR10 open standard with the addition of Dynamic Tone Mapping, which leverages dynamic metadata to produce enhanced contrast and colors scene-by-scene. This key feature would allow for what is in essence a more dynamic form of high dynamic range and is something that Dolby Vision does already offer.
The HDR10+ platform will begin licensing the in January 2018. Unlike Dolby Vision, HDR10+ will be an open, royalty free tech with only a nominal administrative fee required for use. Again, this alone represents a major benefit over Dolby in the implementation expense department. The partnership between the three companies will very likely lure video content services, Blu-ray, and set-top box manufacturers away from Dolby Vision since so many of them already prefer HDR10 even if it is inferior. Amazon Prime was the first to support HDR10+ in its video streaming service, and next year Fox will also be mastering their content with this format.
Currently, the main 4K TV makers to provide both HDR10 and Dolby Vision are LG with all of its 2016 and 2017 4K models, TCL with its extremely affordable new P-Series TVs (probably the cheapest HDR model with Dolby Vision in existence today), Vizio with all of its HDR 4K TVs and Sony with its premium 4K HDR televisions for 2017. HDR10 is available in all of the TVs from these brands but also comes in all other 4K HDR displays currently being sold by any other brand.
Samsung is hosting the QLED and HDR10 Plus Summit on the Internationale Funkausstellung (IFA), in Berlin, which starts on September 1st. Here Samsung will be introducing their first compatible HDR10+ TV series at the European technology conference, where we can check the benefits of HDR10+ and compare it with Dolby Vision. We’ll deliver further updates on this major new 4K UHD HDR content creation and display development as they arise so check back soon.
Story by 4k.com