Rogers to bring gigabit internet and gigantic live sports package in 4K UHD to Canadians

by on October 5, 2015

Stephan Jukic – October 05, 2015

The Canadian cable giant Rogers Communications has definitely given Canadian subscribers a treat that their southern neighbors who love live sportscasts and maximal resolution can be jealous of: the company has announced today that they have a new, very broad plan which will in part deliver “The world’s largest commitment to live sports broadcasting in 4K with HDR”.

Thus, not only does this announcement by Rogers mean soon-to-arrive nationwide access to live streamed sports in full native 4K ultra HD resolution, the content delivered will also have the bursting precision of contrast and exquisite color shading that come with HDR encoded into it.

The Rogers 4K Live Sports content package will feature streaming live broadcasting of more than 100 different sports events as they unfold, with the inclusion of all 81 Toronto Blue Jays home games. Rogers will also stream more than 20 marquee NHL Games and all of this content will be available via a new 4K set-top box that will accompany the service. The first of these live sports broadcasts are slated to hit subscribers of Rogers new 4K UHD HDR service as of April 2016.

The content rollout is set to be accompanied by the introduction of a new Gigabit internet service from Rogers, which features massive gigabit-level boosts to download speeds and an upload speed of 50 megabits per second to customers for $149.99 per month. This powerful new web service will be available as of the last quarter of 2015 and will expand throughout the next year from an initial phase in the Greater Toronto Area to households throughout Ontario and Quebec and other parts of Atlantic Canada by the end of 2016.

This package of live streaming sports content is just a part of all the 4K entertainment goodies Rogers is also bringing to millions of subscribers with its new enhanced internet service: The company is promising to deliver a total of 500 hours of 4K content for 2016 and this include numerous movies, TV shows and other content from third party content streaming services like Netflix and Canadian content streamer Shomi. In fact, the content available from Shomi alone will total more than 100 hours of movies and other entertainment in 4K UHD.

HDR is part of the new Rogers 4K live broadcasting package

HDR is part of the new Rogers 4K live broadcasting package

Furthermore, all of this will be available at speeds that work extremely effectively for transmission of 4K ultra HD content.

Previously, Netflix had noted that its Canadian 4K content customers often received their video at speeds of less than 50Mbps. Well not any more with the Gigabit that Rogers is going to be offering.

The Gigabit internet service from Rogers will be available as of late 2015 in the following neighborhoods of Toronto and surrounding areas:

Harbourfront, Cabbagetown-Riverdale, King Street west, Queen Street West, Financial District, Discovery District and Yonge and Bloor. Also in the GTA neighborhoods of Vaughan, Markham, Richmond Hill, Pickering, Ajax and Whitby.

Most interesting about all of this are the two unique factors of Roger’s 4K service that are built to make it more unique than most similar offerings in the world today:

First, we’re talking about live broadcasting of 4K content via internet. This isn’t just about canned 4K movies and shows. This places Roger’s new streaming service in the same category as only one other similar service –BT Sport and its 4K UHD Live sports package for UK audiences, also via set-top box and ultra-high speed internet.

Secondly, the inclusion of HDR encoding in the upcoming Rogers content is a definite step into the even more refined future of 4K, taking things beyond the scope of what most of the few existing 4K UHD content delivery services now offer. HDR means much better contrast ratios and greater realism in viewed content, but it will only be viewable to Canadian Rogers 4K customers who also happen to have HDR-enabled 4K UHD TVs in their homes.

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