RCA is releasing new and affordable Android-powered 4K TVs for June, starting at $499

by on April 11, 2016

Stephan Jukic – April 11, 2016

Android TV is now coming to yet another generation of 4K smart TVs thanks partly to the vigorous and ambitious efforts of Google. While the company’s latest and “best” strategy for smart TV is now focusing on Google Cast, Android TV is still going strong with several new 4K TV making partners having been introduced at CES 2016 earlier in the year.

One of these partners is RCA and the old electronics maker has revealed the details and pricing information for a new line of 4K ultra HD Android TV models that are coming in June of this year.

All of the new Android-powered 4K TVs will come with native 4K ultra HD Display, a native refresh rate of 120Hz and among them, the flagship XLD-G65RQ will come as a 55 inch, 50 inch and 65 inch model. Each of these size ranges will furthermore come in two types: a standard slim line with high-gloss black cabinet built or a premium metal slim line.

Furthermore, given the still relatively small selection of native 4K UHD content out on the market, the new RCA 4K TVs all come with their “advanced upscaling engine” heavily promoted as a superior technology for enhancing Full HD and non-HD content that one watches on these new TVs.

The RCA Android TVs will be available across the U.S in June from retailers like Amazon, Walmart, Sears, Best Buy and Target among others, with the 50 inch model starting at just $499 and the 65 inch TV going for sale at $999.

Android TV offers access to a wide range of 4K media apps

Android TV offers access to a wide range of 4K media apps

All of the new TVs will also feature full HEVC (H.265) and VP9 content compression codec support along with HDCP 2.2 and the already-mentioned upscaling engine. On the other hand, it seems that these new models will not come with High Dynamic Range technology.

What’s also interesting here is that the RCA 4K TVs in the XLD-G60RQ lines were first announced for forthcoming release all the way back in late January of 2016, shortly after their CES 2016 presentation. However, the prices earlier cited for the then “upcoming” models were much higher than the now established pre-release retail prices mentioned above. In January of 2016, the 50 inch model was supposed to eventually go on sale for $699 for the 50 inch model ant well above $1,000 for the 65 inch edition.

It seems that RCA has waited a bit longer than originally expected to release their TVs and has also partly lowered their prices to more competitive levels, particularly considering the lack of HDR, a technology now increasingly on offer in even the most economical 2016 4K UHD TVs.

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