Price, apperance leaks for 4K Chromecast Ultra and Google Home emerge

by on September 26, 2016

Stephan Jukic – September 26, 2016

It seems nearly certain that Google’s new “Google Home” platform and the company’s next generation Google Chromecast are going to get a big reveal as of the 4th of October.

Starting with Google Home: This platform, which is a sort of competitor to Amazon’s Echo, will apparently offer a powerful voice controlled central system inside a convenient and compact device which allows users to simply say “Okay Google” to activate it and from there command the myriad of Google services like answers, search, sports highlights videos and of course music and other media through the Chromecast functionality of Google Home. The platform offers even more features than just these basics, as you can see in this overview from but needless to say it’s going to be a rather unique new product in this emerging niche market where the Amazon Echo is also present.

Google Home

Google Home

Of course all of these features aren’t going to come cheap either. According to the price leaks we’re talking about here, the Home device is going to be far from some cheap little $40 dollar toy and will instead cost around $129. However even this apparent price isn’t so bad when you consider that Amazon Echo’s price tag of $179.99, with a Amazon cheaper Echo Tap version which retails for something closer to the price of Google Home.

We’re assuming that Google, which is generally known for quality and low prices blended together, will emerge with a Home device that users can appreciate without spending nearly $200.

And as our title indicates, leaks about the price of Google’s new so-called Chromecast Ultra have also emerged with those of the Google Home platform. Chromecast Ultra is the next generation Google Cast platform which will finally start offering 4K content compatibility, high dynamic range support and the other core functions found in the existing 1080p Chromecast we’ve come to know and like.

The reported look of the Chromecast Ultra

The reported look of the 4K HDR Chromecast Ultra

The Chromecast Ultra device will apparently retail for a hefty $69 however, which is about twice the price of today’s 1080p Chromecast. This is a steep price indeed for a Chromecast and it also raises the question of why not just forego the product in favor of a 4K TV with Chromecast and 4K functionality through other media sources. Vizio’s 2016 P-Series and other Chromecast enabled 4K TVs come to mind and so do Xiaomi’s upcoming Mi Box Android TVs. To see what additional extras Chromecast Ultra will offer, we’ll have to wait and see on the 4th.

For now at least, it’s good to see that Google is also putting more weight behind the 4K content revolution in a larger number of its devices. This bodes well for the acceleration of 4K UHD HDR content development in a market which is still very small compared to the Full HD broadcast, streaming and OTT content range available today.

Story by

Be the first to comment!
Leave a reply »


Leave a Response