Panasonic’s new 4K Pro Viera HDR TVs with “Hexa Chroma Drive are coming

by on August 14, 2016

Stephan Jukic – August 14, 2016

Panasonic may not be quite the major seller on the North American market that it once was but the company definitely hasn’t stopped innovating in its generally excellent 4K TV designs while it continues to promote its 4K televisions heavily overseas.

Now, in the latest of these developments, the electronics giant has unveiled its expanded and impressively decked out new lineup of 2016 4K UHD LED HDR TVs, of which several are designed to offer some of the most premium 4K TV display and high dynamic range rendering specs on today’s competitive market.

The new  4K ultra HD TV ranges, of which there are five in total, all come with larger screen sizes, premium design features, Ultra HD Premium certification from the UHD Alliance (In the case of two of them) and a number of other powerful specs.

Starting with the company’s flagship TV, the new DX900, Panasonic has offered up one seriously powerful piece of 4K HDR home entertainment technology which seems like it could easily be a powerful rival to most of the better-known, top-shelf Sony and Samsung HDR 4K models for this year.

Panasonic's DX900 4K HDR TV with Ultra HD Premium

Panasonic’s DX900 4K HDR TV with Ultra HD Premium

Thus, the DX900 is not only Panasonic’s first ever “Ultra HD Premium” certified 4K TV but also comes with several robust and advanced new features such as a “super-accurate” Studio Master HCX+ chipset with a new LCD panel that offers up deep rich black levels, superb peek brightness and an overall viewing experience which is literally cinematic or better in its quality. Many of the same features and Ultra HD Premium certification also apply to the lower-down DX700 4K HDR TV, which thus obviously also offers up premium high dynamic range specs as well.

The inclusion of “Ultra HD Premium” certification in these new 4K TVs should mean that the specific models with the label given to them can offer black levels of at least 0.02% and stunningly high peak brightness levels of 1000 nits (cd/m2) or more. Samsung’s 2016 SUHD TVs offer these specs with brightness levels of 1400 nits or more and black levels well below 0.02 nits and Sony’s latest XBR-Z 4K HDR TVs manage the same. We’ll have to see further down the road how well Panasonic’s DX-Series models compare to such powerhouse specs. At the very least however, if these new TVs are UHD Alliance certified for Ultra HD Premium, then at a minimum they must offer the above 1000 nit/0.02 nit contrast range and also deliver wide color gamut with 10-bit color and at least 90% DCI-P3 advanced digital cinema color space coverage.

In any case, all of the new TVs come with Panasonic’s latest version of the Firefox OS smart TV platform integrated into them and come with ergonomically and aesthetically inspired physical designs according to Panasonic.

Furthermore, the new 4K TV models come with the company’s Hexa Chroma Drive chipset for superb levels of picture quality rendering, HDR calibration and non-4K content upscaling that works at enhancing lower resolution video sources.

A selecion of the other new Panasonic 2016 TV models, with the HDR 4K DX700 on display as well

A selection of the other new Panasonic 2016 TV models, with the HDR 4K DX700 on display as well

For 2016, Panasonic has of course introduced the above-mentioned flagship HDR Ultra HD Premium 4K TV models but in addition to them, 12 other TV models have been released with somewhat weaker specs. These include three more 4K TV models in the form of the TH-55DX650S, TH-49DX650S and TH-49DX400S. The remaining TV editions beyond these five 4K TVs are all HDTVs of one type or another.

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  • prop
    August 14, 2016 at 12:56 pm

    Do not buy Panasonic TVs. They refuse to provide me the discrete input codes for mine. They suck.


  • Paul
    August 14, 2016 at 3:19 pm

    Stephan, can you clarify whether or not these are available in the Canadian market only? Your own article last month seemed to indicate that Panasonic was leaving the consumer Television market in the U.S.
    A search for the TC65DX900 leads to Panasonic Canada’s site. Is there an official Panasonic press release associated with your article?

    Also, Panasonic’s MSRP is $5,500 CAD, which is about $4,240 USD. Even with Panasonic’s legendary picture quality and THX certification, I don’t see why people wouldn’t just buy OLED, which is superior in many respects, especially at this price point.


    • Stephen
      August 17, 2016 at 11:50 am

      Hi there Paul, the source for our news piece on the DX-Series TVs was American, so presumably they will be coming to the U.S even if Panasonic has dramatically lowered its presence there. However, the company has often in the past been fickle about releasing its TVs for wide U.S distribution so we’d suggest not holding your breath on that. As for the price vs quality issue, I’d generally agree with what you say, at over $4000, for a 65 inch model, a user is better off simply going for an OLED like the superb B6 or C6 models for this year. However, as an Ultra HD Premium 4K TV, the DX900 will have to offer at least 1000 nits of peak brightness and quite possibly more, which is considerably brighter than the max capacities of the LG OLEDs (though they do now deliver excellent peak brightness even by the standards of most older LCD 4K TVs and match Ultra HD Premium specs for OLED TVs.


      • Paul
        August 18, 2016 at 7:24 pm

        Thanks for your insights and thorough reporting, Stephen. Let’s hope Panasonic makes a splash in the U.S. market once more!


  • Frank
    October 30, 2016 at 9:04 pm

    Panasonic left the United States of America? Not true. They are here and never have left.

    Their business site Business Panasonic offers right now 84″ and 98″
    Panasonic Large Format 4K Professional Displays HDR TH-84LQ70U and TH-98LQ70U.

    These are the best displays at present time. Period.

    Ps. Why do the reviewer never ever review these fantastic screens?


    • Stephen
      October 31, 2016 at 8:26 pm

      Panasonic’s sales of 4K TVs in the U.S market, which we serve more than any other with our reviews and site orientation, has indeed been sharply curtailed and to our knowledge the company barely if at all releases new 4K TV models for U.S retail channels. This is the main reason why we’ve stopped reviewing them for the time being, though this might indeed change shortly.


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