Panasonic takes things to the max for 4K technology at CES 2015

by on January 8, 2015

Stephan Jukic – January 8, 2015

As far as Panasonic is concerned, 2015 is truly going to heavily be about 4K technology and the company has clearly demonstrated this by showing off a massive lineup of new 4K ultra HD products at this year’s Consumer Electronics Show in Las Vegas.

At a recent press conference at CES, the company announced a whole plethora of new products that include an expanded line of Ultra HD 4K TVs, a prototype of a new kind of 4K/HDR Blue-ray player and an assortment of new 4K capable camcorders that are capable of both HD and Ultra HD shooting. In fact, we’ve already covered the Panasonic 4K camcorders released at CES 2015 in detail here.

Here is an overview of what kinds of technology Panasonic is going to be giving us this year.

As far as TVs go, Panasonic will be introducing nine new models in 2015. This is quite a linup and includes four new LCD Ultra HD 4K TVs that go by the model names; CX850, CX800, CX650 and the CX600. All of these TVs offer 4K resolution, full smart TV features through internet connectivity and will all be controlled by the new Firefox OS from Mozilla that Panasonic is implementing into its latest TV models.

Thanks to this new Firefox interface, Panasonic claims that its 2015 TV lineup will offer a better user experience for easier access to online content, access to on-screen notifications from applications and even internet connected appliances a bit further down the road.

Of the new TVs, the most expensive and powerful will be the CX850 series, which is going to give owners a picture clarity that rivals Hollywood studio monitors along with a voice command feature.

Given Panasonic’s major presence in the camera market and its recent success with 4K devices like the highly acclaimed DSLR Lumix GH4 camera they released in 2014, it’s no wonder that they are adding even more shooting devices in 2015. These include several new Lumix compact cameras and two new rugged cameras that are built specifically for heavy duty outdoor use.

Most importantly however, Panasonic has also released two new Ultra HD camcorders, the HC-WX970 and the HC-VX870. These are some of the most affordable 4K camcorders to be yet released on the consumer market and are the only ones so far that also include High Dynamic Range movie functions at consumer level pricing. Furthermore, they can shoot 4K video at a very impressive 50 frames per second, 20 more than the overwhelming majority of lower priced consumer-grade 4K cameras. You can check out a more detailed overview of them here.

One of Panasonic's new 4K camcorders, the HC-WX970

One of Panasonic’s new 4K camcorders, the HC-WX970

Finally, we get down to Panasonic’s new Blu-ray player prototype. This device is definitely a part of the electronics giant’s efforts to develop more of a content market for 4K media and what it offers is the ability to play the new 4K Blu-ray disks that are going to be emerging as of late 2015.

The player is built with exactly the proper standards that are needed for these new Ultra HD Blu-ray discs and is also designed with a few other new technologies like HDR (high dynamic range) and immersive audio.

Moving beyond its new 4K products, Panasonic is also investing time and energy in improving promotion of 4K technology to the public. With this in mind, the company is teaming up with LG, Disney, Netflix, Samsung and others to form what is called the UHD Alliance, which will soon release an “outline on a technology road map for the rapid evolution of UHD content worldwide.

In other words, Panasonic and the others are really pushing as hard as they can to accelerate the process of making 4K fully mainstream in 2015 and beyond.

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