Meet Panasonic’s astonishing new Premium 4K UHD TV that rivals OLED at CES 2016
Stephan Jukic – January 07, 2016
LCD TV technology which can rival the pure deep blacks of OLED 4K display has been an elusive dream of television manufacturers and home entertainment fans for some time now and Panasonic now claims to have pulled it off.
If the company’s new exquisite OLED 4K UHD TVs,weren’t enough to wow audiences, Panasonic has also developed a new LCD 4K TV called the DX900, which is apparently capable of reaching black levels previously only possible in OLED TVs and well outside the reach of even the best LCD/LED models on the market.
Furthermore, Panasonic’s new innovative TV model isn’t just a simple prototype. Instead, it has already been unveiled at CES 2016, certified as a Premium TV and will be going on sale at the end of January, even if only to the European market at first.
With this release date, the DX900 will in fact be one of the first 4K UHD TVs unveiled at CES 2016 to actually go on sale, with most other models scheduled for releases in the early spring.
In any case, the Ultra HD Premium label given to the TV is a standard which has been adopted by the UHD Alliance as part of its new set of standards for HDR and 4K video playback technologies, which was also announced at CES 2016 by the industry organization. With the Premium label, only TVs and other display devices which reach a certain particularly high level of brightness, resolution, contrast and color rendering can wear this new UHD Alliance badge of honor.
As for the DX900 itself, it more than meets those specific and exacting UHD Alliance specs and has also even managed to meet and beat the also highly refined and strict standards for display technology which have been put out by THX as another distinct certification system since 2014.
In other words, the new Panasonic DX900 4K UHD smart TV will be the first ever THX-certified and UHD Alliance-certified Ultra HD Premium TV.
As for the more specific details behind the DX900’s display technology, they are indeed impressive and mark a major advance in Panasonic’s efforts to create 4K UHD TV screens which can recreate not only naked-eye realism but also video as a film creator originally intended it as closely as possible to perfectly.
For starters, the new TV comes with a sort of new “honeycomb” LCD structure that marks a sharp departure from more conventional backlight designs. In other words, the LCD panel in the DX900 breaks down the display into hundreds of individual lighting zones which are all completely compartmentalized and isolated to ensure a complete absence of light bleed from one “honeycomb” to the other. In effect, this creates a picture quality with precision-perfect deep black dimming and extremely bright lighting exactness for each tiny section of the screen without any sort of halo effects or light bleed.
In other words, an LCD/LED simulation of what OLED technology pulls off –though based on what we’ve heard so far about the honeycomb LCD design, it still doesn’t quite match the single pixel darkness or brightness precision of OLED, which in fact adds up to the practical equivalent of literally millions of individual lighting and dimming zones.
Thus, even Panasonic’s new “honeycomb design” isn’t what we could quite call the LCD match of OLED. Nonetheless, it is a huge advance for the picture quality in LCD TV technology to previously unheard of levels of richness.
Furthermore, Panasonic is claiming that the DX900 can deliver its superior brightness across even more of the display panel than a conventional 4K UHD TV, to the tune of 1000 nits over roughly 60% of the average picture level in comparison to only 20% average picture level at 1000 nits for average, normal LCD TV screens.
This in effect means much wider HDR range and a much more consistent level of high dynamic range quality.
Finally, the new and almost revolutionary DX900 offers some superb color gamut coverage, with about 90% of the DCI P3 standard –which is the latest and most professional cinematic color gamut range in use today– delivered by the new TV.
On top of all these visual technologies, this new “Premium” 4K ultra HD TV also offers Panasonic’s all new HCX+Video processing engine, which is in fact yet another part of the company’s effort to go beyond the borders of ordinary video reproduction and deliver content that’s as absolutely close as possible to original production source images from a studio: The new HCX+Video processor comes with “Hollywood Cinema eXperience chipset technology.
We don’t have any pricing details for this spectacular new Panasonic 4K TV model, but we do know that it’s going to be in the upper end of high 4K TV pricing, possibly costing as much as or more than many new OLED 4K models.
Story by 4k.com