Warner Joins Samsung & Others In HDR10+ Standards Alliance For 4K Video
Stephan Jukic – January 6, 2018
Samsung has been working damn hard to push HDR10+ as the newest and best choice for high dynamic range formatting of consumer entertainment and today it has one more ally in this growing effort against HDR rival standards, particularly Dolby Vision.
As of now, HDR10+ is also supported by Warner Brothers in the push to make the standard more universal and widely used as a replacement to the already popular but at this point slightly inadequate HDR10 standard-. HDR10+ is also supposed to be a much more effective rival to Dolby Vision, which is definitely superior to the current HDR10 standard but also more expensive for both content creators and display manufacturers to implement due to licensing requirements that the open source HDR10 doesn’t come with as an extra financial burden to its implementation.
Warner Bros is now joining into a sort of HDR10+ Alliance that includes Samsung, Fox and Panasonic so far for mastering of future movies and display systems in HDR10+. The team of comapnys also states that other players are indeed interested in joining in as well for 2018 and that there will soon be a certification and logo program up and running for the newly refined successor to HDR10. HDR10+ will also be getting automatically included via firmware update to certain 2017 Samsung 4K TVs while also obviously being slated for support in the company’s upcoming 2018 4K TV editions that we’re expecting to see revealed on or shortly after CES 2018.
As for the differences between HDR10+ and Dolby Vision, quite simply, Dolby Vision was and remains the most advanced high dynamic range video mastering standard for consumer use today. Unlike HDR10 it dynamically modified color and contrast on a scene-by-scene basis for a much higher caliber of HDR variation during movie playback. HDR10 lacked this feature but HDR10+ will now include it. However, what HDR10+ will still lack is support for 12-bit color and 10,000 nits of brightness. Dolby does offer these for the sake of future TV display technologies. (no current TV comes close to achieving 10,000 nits of brightness or real 12-bit color).
What the HDR10+ standard will offer as an incentive for use however is the simple fact that it doesn’t come with licensing fees as a requirement of its use in new technologies. It’s a free, open standard. This was what originally made HDR10 more popular than Dolby’s HDR format and Samsung and its partners are hoping that the same will apply for HDR10+ implementation.
It should be noted that this rivalry isn’t an either/or game for those involved. Content creators like Netflix and Amazon support both HDR10 and Dolby Vision 4K HDR content and the Dolby Vision standard itself comes with HDR10 video support baked into it. Furthermore, most TV makers including TCL, LG, Sony and Vizio, have built support for both Dolby Vision and HDR10 into their TVs so far. We assume that they’ll also eventually add in support for HDR10+ if it takes off as a spec. Amazon has already started broadcasting HDR10+ in many of its 4K entertainment titles. Samsung is in fact pretty much the only one of the major TV makers to not support Dolby Vision at all in its 4K TVs so far.