Philips also launches its own first OLED 4K TV, the 901F with Amblight technology

by on September 4, 2016

Stephan Jukic – September 04, 2016

Amblight may seem like a somewhat silly gimmick to some users but for what it’s worth, it does create a decidedly cool looking effect in a darkened room, especially when it’s being used on a TV with particularly awesome display technology. In this latter respect, the new Philips 901F which was recently introduced at IFA 2016 in Berlin is definitely expected to deliver, considering that it’s the latest in the company’s arsenal of ultra HD TVs and that it offers the generally stunning technology of OLED display as part of its chops.

Now that both LG and Panasonic are firmly in the OLED TV game, Philips has also decided to join the competition with its OLED model and while we can’t yet say which of these three brands does or will deliver the very best that OLED has to offer, Philips can at least lay claim to the added bonus of Amblight delivery in its model. On the other hand, for now at least, only LG’s OLED TVs are normally available in the North American market, with both Panasonic and Philips eschewing the U.S for other major markets, particularly in Europe.

What Amblight does is exactly what its name suggests. It delivers a loose, shifting side mounted illumination along the top and two vertical sides of select Philips TVs which is designed to project color-changing hues to the surrounding rooms based on what’s being displayed on the screen. Thus, if you’re watching a science fiction movie with a scene in which explorers are approaching a massive burning orange star, the light emitted from the side of a Philips Amblight TV will deliver the sort of orange hue you’d sort of expect to see in the room if it was actually onboard a starship closing in on that star in space. In other words, yes, perhaps a bit gimmicky but also quite cool in its own way and definitely unique among the 4K TV brands of today.


Of course, because this is an OLED 4K TV we’re talking about here, the Amblight aspect of it is possibly the least of its expected benefits for consumers. Currently the OLED TV models created to-date for the consumer market by both LG and Panasonic have shown themselves to be some of the finest pieces of display technology in existence, with the capacity to deliver virtually perfect color vibrancy, literally perfect, total black levels and a quality of local dimming that’s precise down to the single pixel level and far beyond the capacities of even the best LCD/LED TV technology. LG’s OLED TVs in particular deliver superb levels of brightness as well and are particularly know for the stunning quality of their high dynamic range, at least in the case of the new 2016 OLED models like the G6, E6 and C6.

As for Philip’s new 55 inch 901F OLED TV, it too comes with integrated Dolby Vision HDR support and Philips is claiming that this particular TV will offer some of the broadest ultra-broad wide color gamut support in existence today, surpassing even LG’s OLED TVs in the scope of their wide color gamut coverage (a feature crucial for full implementation of HDR content technology). In the case of the Philips 901F, the manufacturer is claiming support for 2.2 trillion colors and a Pixel processing engine which can handle specific color and lighting conditions in as many as 4 billion pixels on the fly. Since this is far more pixels than the 8.29 million a 4K TV screen actually contains, it should mean that the motion, light and color processing on the 901F will be absolutely lightning quick with very little room for display glitches or defects.


And of course even if the new Philips OLED turns out to be no better than its newest LG and Panasonic rivals, at least there’s the Amblight to set it apart in uniqueness.

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