The Much Sharper Display of 4K Resolution isn’t just a Gimmick, it’s Worth Having
by Stephan Jukic – October 9th, 2014
Gimmicky features in our TVs have a long history of failing completely with audiences, even if some of them are cool for a little while. This has been the case with 3DTV, voice control, virtual reality and numerous companies have learned their lessons the hard way.
This is why there are at least some people who look at 4K resolution and assume the same thing might happen. In fact, the resolution standard is most often compared with 3D display technology.
This skepticism isn’t entirely without merit and 4K still faces plenty of uphill climbing before it becomes a de facto standard (if it indeed does)
However, there are also some serious differences between 4K and 3DTV or any other recent gimmick and these deserve to be pointed out. Fundamentally, they show why 4K Ultra HD is a lot more than just a fad and has the kind of real, practical utility that can make it one of the real pillar technologies of our entertainment and filming devices.
For starters, the exorbitant prices of 4K TVs are starting to become a thing of the past. The fact that this is happening alone speaks of downward market pressures created by competition and growing demand. But furthermore, it also means that one of the biggest stumbling blocks to wider adoption is vanishing already.
Currently, there is at least one name brand, high end 4K TV finally available for less than $1000 and even a couple of truly “big screen” models that are selling for below $3000. These come in the form of Vizio’s new P-Series TVs and while they’re the only one’s of their kind on sale in certain major markets, they too will create pressure among other brands to reduce their own prices accordingly.
Secondly, there’s the fact that people do want more resolution. Just like they wanted 720p HD when it developed and later massively replaced it with Full HD when they became aware of it. 4K is thus the next logical evolutionary step in a progressive series of developments of an established market desire and not an outlier technology like 3D or VR. This alone is one of the biggest single factors working in its favor, the essential fact that 4K upgrading is as progressively logical as moving from 10 GB hard drive technology to 1000 GB devices in the data storage industry.
Furthermore, 4K really does look great and also works exquisitely well in the TVs it’s built into. These aren’t developing technologies loaded with bugs and problems. The 4K TV market is already extremely well developed and offers numerous models with a range of options, including OLED integration, Smart TV and upscaling technology for the improvement of HD content.
Finally, there is the matter of 4K content. While content options like TV shows and movies are still limited, this itself is changing thanks to streaming providers like Amazon, Netflix, NanoTech and others, and there is also the matter of the upcoming Blu-ray 4K format which is going on sale as of March 2015.
However, most importantly in terms of content, there is the simple fact that digital videography has almost fully replaced celluloid for Big Screen movies and TV series, and most of the latest cameras emerging are increasingly featuring 4K resolution as a standard feature at varying frame rates. All that 4K content that will be filmed is going to be shown now that the display technology is also in place.
4K isn’t going down any dark lonely road. It’s headed for full popularization.
Story by 4k.com