Movie Night Gets Crazy With Samsung’s New 34 foot 4K HDR LED Cinema Screen
Stephan Jukic – March 29, 2017
The movie theater display world is about to get a major technological boost with the introduction of Samsung’s cutting-edge new 34-foot “Cinema Screen”, unveiled at Cinemacon 2017 by the company. The gigantic theatrical display is far from any sort of home entertainment product (unless you happen to be a multimillionaire at least) and features a gigantic segmented LED panel with a full Digital cinema 4K resolution of 4096 x 2160 pixels. Other included technologies are high dynamic range and supposed levels of peak brightness that exceed those of normal theater displays by 10 times.
According to Samsung, the new Cinema Screen is designed to meet the changing landscape of what people are expecting with digital display in theaters and can be configured for viewing of movies as well as assorted other content types like live sportscasts, concert broadcasts and major corporate events among others.
Quite frankly, something like Samsung’s new HDR theater display is what we’d consider a very welcome new refresh to the tired, faded world of typical theater projector screens. Considering just how good, bright and ridiculously vibrant 4K TV displays are becoming these days, it’s not hard to imagine many theatergoers finding everything except for the sheer size of the screens at their local theater to be a pale shadow of what they can get at home with their HDR 4K TV. In basic terms, Samsung’s new LED Cinema Screen is an attempt by the company to bring to theaters what it has already wonderfully delivered to home entertainment technology.
On the other hand, 34 feet is fairly small by movie screen standards, where the majority of projector displays measure out at between 40 and 65 feet, with IMAX theaters having displays of more than 70 feet. However, the massively enhanced brightness and presumably superior HDR colors that Samsung is claiming for the Cinema Screen should greatly compensate for this display’s smaller size under certain special circumstances.
Samsung hasn’t yet released any pricing details for the Cinema Screen but it’s undoubtedly going to be one insanely expensive piece of theater hardware and rollout will also probably be quite slow, so don’t hold your breath on seeing one hit a theater near you any time soon.
What you can however expect is to see a new, slowly emerging emphasis on improving the visual quality of commercial digital and projection theater from the companies which own such spaces or operate their display technology. Samsung’s 4K LED HDR Cinema Screen may be the first ever device of its kind in existence but we don’t think it will be the last to emerge.
Story by 4k.com