CES 2017: Extremely Affordable New Amazon Fire 4K TVs with Alexa Voice Search Coming

by on January 4, 2017

Stephan Jukic – January 4, 2017

Standardized third-party smart TV platform technology seems to be entering a sort of golden age, especially when it comes to its implementation in highly affordable start 4K TVs of the mid-range sort. Even some premium 4K TV makers are getting in on the third-party smart platform bandwagon. Thus, today we have the excellent Roku TV smart platform running smoothly in 4K televisions from TCL and Hisense, the Google Chromecast platform in many of Vizio’s superb 4K smart TVs and even the premium 4K HDR TVs of Sony run with the very robust Android TV platform that’s also maintained by Google.

Now, Amazon is joining the same market with the introduction of its Amazon Fire smart platform in a selection of highly affordable third-level brand ultra HD TVs that lack many premium features but do offer decent general performance specs.

Select 4K UHD TVs under the brand names Westinghouse, Element and Seiki, which are all owned and built by the same parent company called Tong Fang Global, will now be coming with the Amazon Fire TV OS for 2017. Each of these brands will be releasing four new TVs with the smart platform in sizes of 43 inches, 50 inches, 55 inches and 65 inches and the same robust smart functionality that Amazon’s OS delivers to the company’s Fire TV stick and Amazon Fire set-top/gaming box will be offering content and web browsing access in all of these TVs.

Thus, buyers of the new TVs will get the same basic interface setup and the same access to streaming services like HBO, Netflix, Amazon Prime Instant Video, Hulu and over 100 channels of other content. Additionally, the included Alexa remote that comes with all of these TVs will offer up voice controlled command and search functionality of a pretty decent caliber. Needless to say, the new TVs and their smart platform are designed to offer the full range of 4K content stream options from the included apps that offer ultra HD entertainment. The TVs and their Amazon Fire smart platform include support for Over The Air live TV as well.


Amazon has also ensured that the Fire TV smart platform in these TVs can be controlled via the new Amazon Echo device that the retailer has recently released and there will also reportedly soon be Alexa control options for third party apps on the TVs.

As for the TVs themselves, they’re pretty basic starter-type 4K TV models, so no they don’t come with any sort of fancy HDR features like enhanced contrast, wide color gamut and high-end motion handling specs. However, for basic UHD home entertainment with some excellent 4K upscaling and sharpness, the assorted Amazon Fire TV 4K models are mostly decent performers. And again, these TVs will almost definitely come priced to sell though we don’t yet have pricing details or a release date available.

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