LG’s OLED 4K TV distribution is growing while 4K Blu-ray moves closer to release
Stephan Jukic – October 29, 2015
The steady growth of LG’S OLED 4K UHD and HD TV panels is making it possible for the company that once got criticized for pouring money into such a seemingly expensive and risky technology to roll out new OLED TVs to more than 2000 different brick-and-mortar stores in the U.S. Furthermore, prices for these ultra-advanced, ultra HD 4K TVs are steadily decreasing and have fallen by roughly 30 to 40% in recent months.
LG has even managed to roll out a new 1080p Full HD OLED TV model for just $1,999 according to Tim Alessi, head of product development for LG Electronics USA.
When we consider that the first LG OLED Full HD TV went on sale just a few years ago for a staggering $15,000, the latest price point for the 1080p version of these TVs is impressive indeed, as Alessi noted in comments during the recent CEDIA Expo in Dallas, Texas.
According to Alessi, “By and large, dealers are pretty pleased with great availability and sellthrough”.
The LG product development head also noted that LG won’t be releasing a new 4K UHD Blu-ray player in 2015 but strongly hinted at a possible unveiling of just such a home entertainment device at CES 2016 in January of next year.
LG’s drive for promotion of their award winning, extremely acclaimed OLED TVs has led the company to arrange for more than 4,200 displays to be set up at retail outlets across the U.S so that their visually stunning display technology can be showcased to consumers via live in-person appreciation. Furthermore, there is also an extensive digital promotion campaign for these televisions underway by LG, again, according to Tim Alessi.
Other efforts by LG include a training and certification program that is designed to show sales associates how to explain and understand the technology’s advantages over classical LED/LCD display technology, especially when it comes to reproducing perfect levels of black tone and giving up pixel-perfect light/dark control of contrast on their screens. Furthermore, the TVs capacity for delivering high dynamic range (HDR) without overdoing brightness and thus avoiding eye-strain will also be showcased to sales personnel in stores.
Select OLED 4K UHD models like the new EF9500 flat screen OLED 4K TVs are HDR-capable and show HDR video through their built-in streaming 4K media apps or via HDMI 2.0a through external devices with 4K HDR-encoded content that are expected to hit the media market sooner or later.
One example of just such an external media device will be the new 4K UHD Blu-ray players that are expected to go on sale by the end of 2015 or early 2016.
Additionally, the LG 9600 line of 4K UHD TVs, considered to have been the best televisions of 2015 by many critics and technology reviewers, will also get a firmware update for compatibility with HDR streaming media services. However, their HDMI 2.0 porta will not be changed to HDMI 2.0a for playback of HDR-encoded content from external media players and other physical 4K sources.
Story by 4k.com