LG’s Newest, 2018 OLED 4K HDR TVs Get Cheaper Than Ever

by on March 6, 2018
Stephan Jukic – March 6, 2018

LG has always released its OLED lineups of 4K HDR TVs for prices that were definitely not on the budget side of the scale. Given their high quality and the complexity of the technology, this is understandable but for millions of potential OLED fans with lower budgets, it was also something that meant waiting until near the end of the year to finally get a new model at a year-end discount price.

The same basic rule still applies to the 2018 OLED 4K HDR models but at a less extreme price point than ever before we can happily say. In other words, the 2018 OLEDs are still expensive, yes, and some of their most deluxe models go for what many would consider ridiculous price tags, but they’re all also cheaper than any new release OLED ultra HD TVs have ever been.

For the 2018 OLED models, the baseline price is so far sitting at a relatively reasonable $3000. This will get you one of the 55 inch C8 editions and while the B8 models are expected to be slightly cheaper still, we still have no pricing information on them to confirm that. In either case, the 55 inch C8 whose release price is confirmed will offer up LG’s newest a9 chipset picture processing technology, it’s best ever OLED 4K performance and some of the finest, high dynamic range specs you can possibly expect from any 2018 television. Overall this is a pretty good deal by the standards of these televisions.

Buyers who want to move things up a notch can go for the 65 inch C8 model for $4000 and if you’re really looking for a luxury touch, LG’s priciest, most physically stunning OLED TVs like the W8 and or even a giant 77 inch C8 are going to be available, though all of these will be extremely expensive, selling for over $10,000 for their largest versions in the 77 inch range. Oddly enough though, this year, LG is offering the C8 (the successor to the 2017 mid-range OLED C7) as a model with a huge 77 inch version that costs $10,000+. The E8, which is supposedly the more premium OLED TV, will only come in 55 and 65 inch versions for respective prices of $3,499.99 and $4,499.99, making it the most affordable new-release picture-on-glass OLED TV we’ve seen to-date.

One little secret about LG’s OLED 4K TVs that we’ve covered before on this site: so far all models we’ve reviewed for each year perform with essentially identical levels of essential picture quality, regardless of their price or size. This is something you might want to keep in mind if you only care about real display performance in your OLED TV without a need for external trimmings. In other words, if the 2018 models follow the performance patterns of the 2017, 2016 and 2015 editions, getting the “cheap” C8 55 inch edition will offer no picture quality difference from getting a W8 flagship model, aside from different display sizes that is.

Here’s the rundown of all the LG OLED 2018 4K TV prices we have so far:


W8 “wallpaper” Series
77-inch W8: $14,999.99
65-inch W8: Price not yet announced


E8 “picture on glass” Series
65-inch E8: $4,499.99
55-inch E8: $3,499.99


C8 Series
77-inch C8: $9,999.99
65-inch C8: $3,999.99
55-inch C8: $2,999.99


B8 Series
65-inch B8: No price announced
55-inch B8: No price announced

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