LG’s 2017 OLED 4K HDR TVs Now Available for Pre-order, Prices Revealed
Stephan Jukic – January 27, 2017
We now finally have confirmed pricing for the cheaper OLED 4K TVs of 2017 from LG and while they are more expensive than their 2016 cousins, they don’t quite cost as much as one might have expected. In fact, their prices are fairly reasonable by typical OLED 4K TV standards.
The online retail giant B&H has revealed the pricing schedule for LG’s C7 mid-range OLED TV model ahead of any formal public price announcement from LG itself and while the TVs are still available only as pre-order deals, the 55 inch C7 model sells for $2,500 while the 65 inch C7 OLED HDR is retailing for $4000. These prices are about $500 steeper than the current retail prices of LG’s 2016 OLED C6 and B6 models but they are also lower than were the initial release-prices of the 2016 C6 TVs when they came out in February of last year.
Furthermore, since the 2016 B6 cost almost the same as the 2016 C6 TV (which was different from the B6 only in that it had a curved screen and included 3D technology), we can probably expect the 2017 B7 OLED TV to cost roughly the same as the C7.
B&H hasn’t yet specified the shipping dates for the models they’re selling aside from stating that they’re “coming soon” but we can probably expect these TVs to become available in late February.
Last year’s C6 and B6 OLED 4K HDR TVs were some of the best OLED models we’ve ever reviewed and the B6 in particular is a superb piece of OLED TV technology because despite its low price, it offered display specs that were pretty much as good as those of the 2016 flagship G6 TV. In fact, in terms of peak brightness (a crucial spec for OLED display performance) the B6 model was the best OLED TV we’d ever seen and at least according to our own testing, it outperformed even the 2016 G6 by over 100 nits of brightness measurement.
While we can’t yet say how the specific numbers for the 2017 OLED TVs will be without getting our hands on a model for testing, we’re expecting superb performance and LG itself has stated that the 2017 OLED 4K HDR TVs will all perform about the same regardless of price and that this general level of performance will be superior to that of the 2016 TVs thanks to the following major features:
- 25% superior brightness levels
- 2% better color performance for DCI-P3 Wide Color Gaamut
- New support for HLG HDR broadcast standards and for Technicolor color qualification
- A new Active HDR mode for upscaling of SDR content to HDR-like quality
- Dolby Atmos Sound inclusion
Furthermore, unlike its 2016 counterpart, the new C7 OLED will offer a flat display and will not include 3D technology. Neither will any of the other 2017 OLED models.
While we think that most consumers should hold off on buying a 2017 model until they get discounts applied to them by the end of 2017, these TVs will offer a better overall home theater experience than their 2016 cousins when they start shipping to buyers.
Story by 4k.com