LG’s 2017 OLED 4K HDR TVs Now Available for Pre-order, Prices Revealed

by on January 27, 2017

Stephan Jukic – January 27, 2017

We now finally have confirmed pricing for the cheaper OLED 4K TVs of 2017 from LG and while they are more expensive than their 2016 cousins, they don’t quite cost as much as one might have expected. In fact, their prices are fairly reasonable by typical OLED 4K TV standards.

The online retail giant B&H has revealed the pricing schedule for LG’s C7 mid-range OLED TV model ahead of any formal public price announcement from LG itself and while the TVs are still available only as pre-order deals, the 55 inch C7 model sells for $2,500 while the 65 inch C7 OLED HDR is retailing for $4000. These prices are about $500 steeper than the current retail prices of LG’s 2016 OLED C6 and B6 models but they are also lower than were the initial release-prices of the 2016 C6 TVs when they came out in February of last year.

Furthermore, since the 2016 B6 cost almost the same as the 2016 C6 TV (which was different from the B6 only in that it had a curved screen and included 3D technology), we can probably expect the 2017 B7 OLED TV to cost roughly the same as the C7.

B&H hasn’t yet specified the shipping dates for the models they’re selling aside from stating that they’re “coming soon” but we can probably expect these TVs to become available in late February.

Last year’s C6 and B6 OLED 4K HDR TVs were some of the best OLED models we’ve ever reviewed and the B6 in particular is a superb piece of OLED TV technology because despite its low price, it offered display specs that were pretty much as good as those of the 2016 flagship G6 TV. In fact, in terms of peak brightness (a crucial spec for OLED display performance) the B6 model was the best OLED TV we’d ever seen and at least according to our own testing, it outperformed even the 2016 G6 by over 100 nits of brightness measurement.

The 2016 OLED B6 Looks almost identical to the 2017 C7 model

The 2016 OLED B6 Looks almost identical to the 2017 C7 model

While we can’t yet say how the specific numbers for the 2017 OLED TVs will be without getting our hands on a model for testing, we’re expecting superb performance and LG itself has stated that the 2017 OLED 4K HDR TVs will all perform about the same regardless of price and that this general level of performance will be superior to that of the 2016 TVs thanks to the following major features:

  • 25% superior brightness levels
  • 2% better color performance for DCI-P3 Wide Color Gaamut
  • New support for HLG HDR broadcast standards and for Technicolor color qualification
  • A new Active HDR mode for upscaling of SDR content to HDR-like quality
  • Dolby Atmos Sound inclusion

Furthermore, unlike its 2016 counterpart, the new C7 OLED will offer a flat display and will not include 3D technology. Neither will any of the other 2017 OLED models.

The 2017 OLED TVs offer support for HLG HDR standards for broadcast video

The 2017 OLED TVs offer support for HLG HDR standards for broadcast video

While we think that most consumers should hold off on buying a 2017 model until they get discounts applied to them by the end of 2017, these TVs will offer a better overall home theater experience than their 2016 cousins when they start shipping to buyers.

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  • Gadgety
    January 28, 2017 at 4:34 pm

    My LG Oled TV is fabulous, but I hear that the 2017 models do not have 3D mode. Having watched a few natively made 3D movies, such as Fauvreau’s take on the Jungle Book, and the passive mode gives full HD on the 4k screen, with great luminance and colors, I can’t fathom the decision to exclude it. If I bought the 2017 I would expect it, and I’d be really shocked to find out I paid $4000 for a TV without it. I’d bring it back to the store. Kids love 3D, too.


  • HDJedi
    January 28, 2017 at 7:37 pm

    I know adding 3D must cost a few cents or maybe even dollars but to leave it out on TVs that Cody several thousand dollars seems like too much Penny pinching. I love my 3D movies and the LG s the best way to see them. Even having one modem in the lineup would appease is 3D lovers. C’mon LG bring back 3D.


  • Robert Taylor
    January 29, 2017 at 1:41 pm

    Without 3D I will never ever buy another LG OLED TV from LG again PERIOD!


  • kritikl
    January 29, 2017 at 9:22 pm

    There were times when every manufacturer tried to put 3D feature. Year 2015 was a big disappointment. 2016 had a lag and a lack of interest as reality sunk in that 3D is not an easy technology to master.. The trend continues for now as 2017 models not having 3D except for a few.
    You cannot blame the TV manufiacturers avoiding adding a defective feature when the technology has not really caught up.
    Expect 3D to catch up by late 2019 or late 2020 because love for 3D has not faded for most of us….. the aahs and the oooh’s.
    (Only a few people do not care for 3D technology as they believe nothing is wrong with the normal frame by frame transmission with just beautiful vibrant colors).


  • Digidel
    January 30, 2017 at 4:19 am

    We love 3D on the 65″ oled and were considering a slight upgrade at the end of 2017; but not if there’s a lack of 3D.


  • James
    February 6, 2017 at 9:53 pm

    The content isn’t being supplied anymore. The fad died years ago. They kept it on life support for you this long. Processors, panels, etc. Having to be made compatible for 3d actually hampered tv technology moving forward.


  • ah802
    February 16, 2017 at 7:55 am

    Love 3D, all the best titles launch in 3D at the cinema


  • Mick
    February 18, 2017 at 4:02 pm

    People hate, hate, hate the glasses.


  • Michael
    February 22, 2017 at 10:13 am

    who cares about 3d. I wish not to watch a beautiful 4K movie that feels like someone turned the brightness down. Plus there is no love for glasses wearer. 3D is useless and old and is a dying industry. It was a fad that has moved on besides in theaters where it will stay.

    RIP 3D thank god.


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