LG Shipping Out Its New 2017 OLED & Super UHD 4K HDR TVs A Bit Early. Here are Their Prices

by on February 24, 2017

Stephan Jukic – February 24, 2017

Despite some criticism and lots of skepticism in the early days of 2014 when LG’s OLED 4K TVs first appeared (none of the either from us, we’ve loved these TVs from the beginning), these new models of television display technology ended up taking off as smashing successes in the premium TV market. In the process the OLED 4K models of LG also gained the reputation as being stunningly good or possibly even the very best 4K TV models available on the consumer market today.

This is definitely turning out to be the case with the 2017 LG OLED 4K HDR TV lineup and while these new models are definitely more expensive than most of their comparably sizes LCD 4K HDR TV counterparts, they offer a level of picture quality that’s basically unmatched by any LCD HDR TV we’ve yet seen or are likely to see for 2017.

LG has finally firmly confirmed U.S pricing for its entire range of 2017 OLED 4K TVs and while all of them offer extremely similar superb, top shelf picture performance, some cost a fair bit more than others due to assorted design factors.

Starting things off, we have the flagship 2017 LG W-Series W7 model from LG. This is without a doubt the single most creatively designed 4K TV of 2017 and quite possibly the most unusual consumer TV model we’ve ever seen. Most importantly, it’s built to take advantage of the screen thinness that OLED technology makes possible to an extreme no OLED TV has yet pulled off. As such, the W7 consists of a deceptively simple, almost poster-thin large display panel that sticks directly to a wall or other vertical surface, with all of the usual internal TV hardware that adds bulk to a television being stored in a completely external speaker bar which can be placed on a table below the display itself. The display panel of the W7 is so thin that it can be literally bent almost like a sheet of plastic. And it almost goes without saying that along with this cutting-edge build, the W7 offers what LG promises to be the best OLED display, color and brightness specs they’ve ever placed in any television to-date.


For this whole package, LG has confirmed a price tag of $7,999 for the 65 inch model, which is shipping now in February instead of March as previously planned.

Moving down the lineup, we have the LG OLED C7, G7 and E7 TV models. These are obviously successors to LG’s 2016 C6, G6 and E6 televisions and all of them will almost certainly offer notably better display performance than their 2016 cousins, especially in the area of peak brightness performance. Furthermore, as was the case in 2016, the whole lineup, from the cheapest of these new TVs to the priciest (the W7) will probably perform almost equally on their core display specs. This means that if you want the newest in OLED 4K display but don’t quite have the $8000 you’d need for the W7, the display of the C7 should be little different performance-wise, even if the cheaper TV looks far more “conventional”.

With that said, the prices LG is publishing for the C7, E7 and G7 models are as follows: $3,500 for the 55 inch C7, $5,000 for the 65 inch C7, $4,500 for the 55 inch E7 and $7,000 for the 65 inch G7. Not all of these new OLEDs go on sale in February. The 55 inch E7 will start shipping in May, for example.

We’re also expecting to see the release of a 55 inch and 65 inch B7 model at a price similar to that of the C7 and further additions of a 77 inch G7, 75 inch W7 flagship TV and the addition of a 55 inch E7 model as well if the sizes of 2016 models are anything to go by.

The LG G7 2017 OLED HDR TV

The LG G7 2017 OLED HDR TV

Moving onto LG’s Super UHD TVs, we have a number of models slated for a February release date. These start off with the 75 inch SJ8570, which will retail for $3,700, followed by the 65 inch SJ8500 for $2,800 and the 55 inch SJ8500 for “just” $2000. Two other Super UHD models will be coming in March. These are the 86 inch SJ9570 for the same $7,999 price as the 65 inch OLED W7, and a 65 inch SJ9500 for $4,000.

All of LG’s OLED and Super UHD LCD TVs for 2017 come with compatibility with every single type of HDR spec used commercially today. This means support for HDR10, Dolby Vision HDR and the new HLG broadcast HDR standard that we might start seeing formatted into UHD content from broadcast TV sources at some point in 2017 or 2018. All of the above OLED and Super UHD TVs also come with LG’s “HDR Effect” technology for the “upscaling” of non-HDR video content to make it come with superior brightness, color enhancement and contrast range.

LG's 2017 Super UHD TVs also offer full HDR specs on their LCD display panels

LG’s 2017 Super UHD TVs also offer full HDR specs on their LCD display panels

Furthermore, we have to note that the above prices are MSRP retail values only. In other words, they’re the suggested LG retail prices and in practical terms we’re probably going to soon see many of these new LG TVs selling at slightly more affordable prices soon after their release dates. This was the case last year and in previous years as well.

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  • Linda Leaman
    February 25, 2017 at 8:46 am

    LG TV’s suck can’t believe there going to try
    this one again .The price tag redicules .


  • Dave
    February 27, 2017 at 2:03 am

    Gah, I’ve just ordered an *old* one…..


    • Stephen
      March 1, 2017 at 12:16 am

      Hey Dave, You should be just fine with your “old” OLED TV from LG. If it’s one of any of the 2016 models, all are absolutely spectacular TVs and I doubt you’ll be disappointed in your unit’s performance as long as it’s not defective (which it shouldn’t be under any normal circumstances).


      • Dan
        March 1, 2017 at 11:18 am

        Hey Stephen,

        The article mentioned that these LG models would ship in February. I have been looking for the 75” model SJ8570 but am not having any luck. Did they actually ship out and should they be available for sale soon? If the black levels are fixed on these models…I might take the plunge.


  • Eddy
    February 27, 2017 at 6:06 pm

    Sony A1 OLED vs LG OLED..

    Can’t wait.


  • Mike
    April 22, 2017 at 10:55 am

    It’s April 22nd and still no sign of the 2017 LG televisions in electronics stores here in Canada. In fact, with the exception of Samsung, none of the big brand makers have their 2017 models on display. Best Buy is devoid of any decent options, even in 2016 models. When are these 2017 LGs hitting the shelves here in Canada?


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