LG Removes 3D From Its 2017 4K UHD HDR TVs, Fans Retaliate With Another Petition.
Stephan Jukic – January 19, 2017
First there was the HDR gaming incident with LG’s 2016 and 2015 TVs. In this incident, which we reported on, many TV models and particularly the 2016 lineup of Super UHD and OLE TVs were sharply criticized by fans and tech watchers alike for not having the right technology to handle HDR 4K gaming with a reasonably low input lag. The backlash from consumers reached a point where a couple of actual petitions were started on the website Change.org in order to push LG into fixing the issue through bad publicity. Whether it was due to the online petitions or broader consumer pressure, LG responded to hastily address the issue and a firmware update was beamed out to most 2016 LG HDR TVs in an effort to fix the problem
Now, having seen that determined complaint can make LG listen, some fans of the brand’s 4K TVs are once again working to push the company into fixing another major issue that these TV buyers have. Namely, LG’s decision to exclude 3D technology of any kind from its 2017 lineups of OLED and Super UHD LCD TVs.
This latest complaint by LG fans has also spawned an online petition, which was launched shortly after LG made the announcement of 3D support exclusion at CES 2017 in early January and the consumers behind it want LG to fix the problem with its next unveiling of TVs in 2018.
In this case, there’s no chance of forcing LG to address the 3D issue with the new 2017 models since 3D support can’t simply be added in via firmware updates. Instead it requires hardware additions that are obviously not going to be coming for the already unveiled 2017 4K Super UHD and stunningly designed new OLED 4K HDR TV models or any other 2017 LD TVs. Fans of LG televisions are of course aware of this and thus this newest Change petition is asking that LG simply consider putting 3D support back into its 2018 lineup of television models, or at least releasing one model in the 2018 OLED lineup with 3D included.
How much traction the petition gains and how seriously LG takes it now or a year from now remains to be seen but petition creator Aidan Padden has claimed that the inclusion of 3D support in LG’s TVs was a key reason why many AV fans bought even the expensive 2016 OLED models like the E6 and G6 instead of the cheaper but 3D-free B6 TV last year. Of course this claim fails to mention that LG’s 2016 C6 model had 3D as well while costing almost the same as its flat-screened B6 cousin. Furthermore, according to Padden, thousands of LG TV buyers who own multiple 3D Blu-ray discs will be disappointed by the lack of 3D support in this year’s TVs from the brand, especially those consumers who have spent thousands of dollars on buying all these discs. The fact that several thousand people have now signed Padden’s LG 3D OLED petition gives weight to his claims of consumer frustration. The number is certainly not something to ignore in a market as competitive as 4K TV manufacturing.
What’s also amusing about this incident is how LG seems to be the only one getting this kind of specific flak for its exclusion of 3D. Samsung’s entire lineup of 2016 4K TVs failed to include 3D support of any kind and the same applied to the brand’s 2017 QLED and other UHD TVs. Yet while many Samsung fans are surely not happy about this, there certainly haven’t been any petitions put up to force a revision of Samsung TV design policy.
However, despite the large number of petition signatures and the continuing existence of 3D-supporing 4K TVs from rival brands (like Sony’s models), there is a good chance that LG will simply ignore this petition during development of its 2018 television models, especially once the attention caused by the consumer complaints has died down. For one thing, 3D is failing across the board, having been effectively killed by Samsung and other brands and also because the relatively new technology of 4K UHD Blu-ray discs doesn’t support 3D either.
As for LG’s response, according to Forbes reporter John Archer, who contacted company representatives about the petititon and 3D support for a 2018 OLED TV, the answer was less than favorable for fans of LG 3D. The company claimed that it decided to forego 3D support in favor of much more widely popular and thus arguably more important technologies like HDR. We can probably assume that this same attitude will translate into the 2018 models.
Story by 4k.com