LG launching several new OLED 4K Flat Screen TVs with full, true HDR Support

by on August 27, 2015

Stephan Jukic – August 27, 2015

Several new 55 and 65 inch OLED 4K models with flat screen and HDMI 2.0a connectivity for true HDR support are coming to stores in September and anticipation is high among some followers of OLED.

Currently, consumers wishing to buy an OLED 4K TV from LG can only get their hands on the company’s absolutely superb curved panels. These are of course some of the best 4K TVs on the entire market among all brands but unfortunately, curved screen design might not be to everyone’s taste.

Curvature in a modern TV is a popular feature that both Samsung and LG are particular fans of but in reality, its overall value is rather dubious. On the one hand, the makers claim that it provides better viewing angles and a “more immersive” viewing experience but on the other hand, curved picture, at least on smaller TVs with screens of less than 65 or 70 inches does little or nothing to improve immersion and can even make viewing angles worse in some ways. Non-OLED TVs with low off-center viewing angles can lose even more off-center clarity. LG’s OLEDs don’t suffer this latter problem since they have nearly perfect off-center clarity. However, curvature in them is more of a design trick than a functional improvement.

With all that said, for those who dislike curved screen design but would love to fork over several thousand dollars for an LG OLED, September is going to be a great month. LG’s flat versions of its curved OLED TVs include the 55 inch 55EF95000 and the 65 inch 65EF9500. Both are going on sale in this next month.

Nonetheless, the two new TVs won’t be any cheaper than their curved counterparts and anybody who has seen what OLED has always cost shouldn’t have had much reason to expect greater affordability. The 65 inch model will retail for $7000 and the 55 inch version is going on sale for $5,500.

These prices are very steep indeed, even by the standards of 4K TVs but they’re not as bad as what used to be the case with OLED 4K. The company’s first 4K TVs with this technology sold for well above $14,000 dollars when they first emerged in 2014. Currently, LG is the only manufacturer on the market that offers OLED technology in its ultra HD TVs. Samsung has also played around with OLED displays but never turned its experimental models into consumer products.

LG's OLED 4K TVs were already the very thinnest on the market and the flat screen EF9500 models will have the same screen thinness in flat form.

LG’s OLED 4K TVs were already the very thinnest on the market and the flat screen EF9500 models will have the same screen thinness in flat form.

Mainly for this reason, LG’s TVs are likely to remain expensive for now even if LG claims to be reducing their prices. As the only maker on the block, the company simply does not feel the innovative and competitive pressure necessary for serious price reductions and production cost decreases.

OLED works by using an organic material that emits light when exposed to an electric current. This makes the TVs not require a backlight and all the hardware that goes with it. It also allows the TVs to emit light at a precision level of one single pixel and turn all light on the screen completely off for perfect, total dark tones. None of this is really possible with normal LED/LCD screens.

Most interestingly of all, the new LG TVs will come equipped with the new HDMI 2.0a connectivity standard for true support of next generation 4K UHD content with high dynamic range. LG’s older curved TVs will also get an update to accept HDR content from sources like Netflix and Amazon Prime (both of which now offer HDR 4K video) but the older OLED models will not come with enhanced HDMI 2.0a ports. Thus, in a way LG is also leaving behind the buyers who just recently paid several thousand dollars for the 2015 OLED TVs that have already emerged. This is sure to spark a certain degree of outrage from OLED TV owners.

HDR content is also gaining wide support from Disney, Dolby, Sony Studios and other players on the market. Disc-based HDR content will also be made available by the Blu-Ray Disc association when their 4K Blu-ray discs emerge in the winter of 2015.

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