LG Broadens its 4K TV Accessibility in Australia with Reduced Prices on OLED UHD and New Curved Models
by Stephan Jukic – October 8, 2014
Currently, the big three for LG TVs are Ultra HD, OLED Ultra HD and Curved. On all three fronts, the electronics giant and major 4K TV manufacturer has either reduced prices or come out with new product offerings that are all aimed at creating more accessible options for consumers who want their own Ultra HD TV but have tighter budgets to work with.
This is particularly the case in the Australia, which is one of a handful of countries which will be receiving access to LGs OLED 4K TVs as they’re being released.
For starters, the price tag on the company’s new 55 inch 4K OLED TVs has already been reduced several times since their initial release in the beginning of October. Furthermore, LG has also introduced two new entry level models with low price tags in hopes of luring consumers who want to switch to 4K at a decent price.
After having added a mid-range 4K TV onto the Australian market in August, LG has now again bolstered its offering with a couple of entry levels that come in 40 inch and 55 inch screen sizes. Respectively called the UB800T and the UB820T, the two TVs offer a more economical 4K package that also does include Smart TV and other typical 4K LG specs.
However, neither features the company’s well rounded WebOS interface and the refresh rates of 50 and 100Hz do leave a bit to be desired.
Price-wise, the TVs are retailing for AU$1,149 AND AU$2,899, which is quite a bit more affordable than LG’s OLED 4K TVs.
Those OLED models, coming in 65 inch and 77 inch screen sizes are retailing for AU$9,999 and AU$22,999 respectively and go by the model names EC970T and EG970T respectively. They obviously come with the entire LG package of technological and software accessories while also featuring the OLED native feature called “infinite contrast” by the company. This, which is a characteristic specific to OLED display technology, offers “true” deep and extremely rich black shading variations on the screen display in a way not seen with conventional LED 4K TVs.
For the budget conscious who still want to experience OLED technology itself without caring too much about 4K resolution, LG is also selling a non-4K OLED set that comes with a 55 inch screen at a retail price of AU$3,999. Still expensive considering it’s just an HD TV but then again, OLED is not yet cheap in any context.
Additionally, there will also a new curved 4K TV going on sale that is expected to retail at AU$3,599 for the 55 inch model and AU$5,499 for the 65 inch version. These will feature a full package of LG specials such as Smart TV, the WebOS interface and a readiness for HbbTV (Freeview Plus). There is also a 79 inch version of these curved 4K sets already on sale for AU$10,999.
Australia is one of the countries with the highest level of 4K penetration in the world. More than 16% of all TVs owned in the country have 4K resolution. This is more than twice the world average of just 7%.
Story by 4k.com