JVC’s New 4K e-Shift Projectors Offer HDR, Wide Color Gamut and Awesome Picture Quality

by on January 17, 2017

Stephan Jukic – January 17, 2017

If you don’t quite feel like spending $8,000 or more on native 4K projectors from Sony, or well over $10,000 on truly stunning but pricey HDR projectors with native 4K resolution, JVC has a much more affordable solution for you. The 4K is simulated but the projection quality is still great and the HDR10 support is very real indeed.

JVC is no slouch when it comes to making high quality projectors for the consumer home entertainment market. Their models consistently rank in the top five positions among CE Pro’s annual Top 100 Brand Analysis and from what we ourselves have seen with the older JVC e-Shift 4K projectors we’ve already reviewed, we can vouch for their high levels of quality.

Now, taking things even further while still keeping prices reasonable, JVC is releasing six new projectors in the aftermath of CES 2017.

These new models are all definitely on the pricey side but they remain for the most part considerably cheaper than their native 4K Sony counterparts. Furthermore, while all of the new projectors are designed for custom installation, they feature a whole pile of awesome improvements and top-shelf specs that previous JVC e-Shift models lacked. These include dramatic brightness enhancements, superior contrast ratios and a new low-latency auto-detection mechanism for automatically picking up HDR modes in projected content.

The specific model numbers for all six new devices fall under two categories. First, there is the Procision Series line which consists of the DLA-X970R, DLA-X770R and DLA-X570R models. Then there is the Reference Series line with its DLA-RS620, DLA-RS520 and DLA-RS420 projector models.


All of these projectors offer the improvements we’ve mentioned above and all of the new models also come with new 256-watt high-power bulbs for brightness levels of between 1,800 and 2,000 lumens depending on which model you go for.

In terms of their 4K and 4K HDR content display capabilities, each of the new models offers HDCP 2.2 on both of their HDMI inputs and as a result, all six projectors can handle two simultaneous 4K content feeds from two different devices with HDCP 2.2 –devices like 4K gaming consoles, set-top boxes and 4K Blu-ray players. Furthermore, these inputs offer support for 18Gbps data transfer for 4K video at 60Hz and with 4:4:4 color sampling as a bonus.

Moving on to their HDR chops, the new JVC e-Shift models all offer improved contrast for HDR levels of brightness and dynamic range as well as offering full HDR wide color gamut support as per HDR10 specifications for content and display devices. What’s more, as we mentioned above, all six new models come with an automatic HDR detection system that switches their projection settings to HDR picture specs as soon as any piece of content with HDR10 formatting is detected. Furthermore, the brighter DLA-X970R/RS620 and DLA-770R/RS520 projectors also offer support for the new Hybrid Log-Gamma broadcast 4K content standard that has been developed by the BC and will start to appear in broadcast sources of 4K content as well as streaming video formats sooner or later.

JVC has also given these new projectors a low-latency mode for more effective 4K and HD gaming and at least a couple of the new projectors will be coming with THX certification for content realism and color quality based on THX’s supposedly “strict” testing criteria. In other words, the video they deliver will render movies from Hollywood studios with the same accuracy and quality that was given to them in studio post-production facilities.

Finally, we have to mention that these babies are projecting with JVC’s e-Shift technology, which isn’t native 4K at all and instead shifts pixels to create a sort of simulated 2K image. It’s not the same thing as native 4K but for most consumers, the visual difference will be minimal or even unnoticeable and since the projectors do display full HDR10 specs in the right sort of content, the lack of full 4K is even less important for an impressive viewing experience.

JVC is selling the new models for prices that range from $4000 for the DLA-X570R/RS420 models to $10,000 for the THX-certified DLA-X970R/RS620 models.

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  • Don
    January 20, 2017 at 1:07 pm

    Did they fix the horrible input lag of the previous generation of their 4k e-shift projectors? There isn’t much use in them being compatible with 4k gaming if the input lag makes them unplayable.


    • Stephen
      February 1, 2017 at 3:06 am

      JVC has recently released a new professional projector which specifically offers extremely low input lag. It’s a highly expensive pro model for flight simulator/visual rendering use but if the company is conscious of this need in their pro models, it’s quite possible that these new e-Shift versions will have decent input lag. We did not experience any noteworthy problems with input lag in the one JVC e-Shift model we happened to review.


  • Jeff M.
    July 11, 2017 at 6:42 pm

    I’m concerned about eShift and not being native 4K. I tend to use a computer with 4K resolution on the screen as much if not more than true 4K content, and I’ll be sitting pretty close to the screen. If fact I am on a 75″ Samsung LCD in 4K now and the text is flawless even 6 inches away from the screen. I want lines and text to be as crisp as possible. How will the RS420 do vs. the Optomo UH65 and the lower end 4K Sonys?


    • Stephen
      July 12, 2017 at 12:14 pm

      Hey there Jeff, it would depend on your projection surface size but generally, yes you will get better sharpness from Optoma’s Pixel-shifting 4K projectors than JVC’s eShift. and Sony’s native 4K devices are basically unbeatable on sharpness by anything that isn’t also native 4K. You see, as far as Optoma vs. JVC goes, JVC eShift really only upscales 1080p resolution to something like 2K simulated resolution and thus calls this “4K”. The Optoma UHD65 on the other hand contains 4 million mirrors and shifts them extremely quickly between two different pixel images to create a total of 8 million pixels. This creates a far more genuine 4K simulation than eShift.


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