IMAX Shows Off its 4k Camera Hopes to Lift 3D Video Back into Popularity

by on July 1, 2014

by Stephan Jukic – July 1rst, 2014

Though 3D video is supposedly dead according to some sources in the film world, this might not ultimately be the case, at least if IMAX has anything to do with it. The company has recently unveiled a new type of large format 4K film camera that could give the entire concept of 3D movie viewing a much needed boost.

According to the company, the trick is that the camera they’ve unveiled is completely integrated as a singular unit. What this means is that instead of needing a separate lens and beam splitter in order to film 3D ready footage, it is able to maintain its compactness while sticking to IMAX’s deeply impressive 1.9:1 aspect ratio.

The promise by IMAX for the 3D Digital camera is that sequences captured by it will, when used exclusively in IMAX theaters, expand to fill much more of the total screen size(thanks to the 1.9:1 aspect ratio) and do so with a grade of clarity, crispness and color that are “earth shattering” when combined with the native 3D imagery.

Because of its integration, the IMAX 3D Digital camera, as it’s called, is extremely compact and very portable. It weighs less than half as much as many rival cameras and allows for fast action shooting that would normally be out of the question. Furthermore, it starts saving video from just before the operator actually hits the record button and thus decreases the possibility of losing unexpected moments a film maker suddenly wants to shoot.

The IMAX 3D Digital Camera has already been used to brilliant effect by Michael Bay to shoot his “Transformers: Age of Extinction” film and if what the people at IMAX are saying about this is any indicator, the result will be impressive….. “We’re blown away by what Michael Bay has been able to do with our new digital 3D cameras. With “Transformers: Age of Extinction” he takes IMAX 3D to the next level –putting moviegoers smack into the middle of the action with the autobots and Mark Wahlberg as audiences have never seen before”

The IMAX 3D Digital has also been used by another group of film makers for the nature documentary “Island of Lemurs: Madagascar”. So, if you’d really like a look at just how great the shooting sequences with this high powered new 4K UHD and 3D digital technology are, find an IMAX ready theater near you or simply wait a while to watch either film on a 4K capable TV with 3D technology.

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