HDR 4K TV shipments will top 4 million by end of 2016 and 30 million by 2020
Stephan Jukic – October 13, 2016
Only a little over one year after they first started going on sale from all of the major TV brands, 4K televisions with high dynamic range are expected to reach some 4 million units sold by the end of 2016 and from there to exceed 30 million units sold by 2020 according to the latest research findings from analytics and market data firm IHS.
The market for HDR 4K TVs is defined as consisting of 4K UHD TVs with the essential compatibility with major HDR standards like Dolby Vision and HDR10 along with UHD Premium from the UHD Alliance. On a broader note, this market is also taken by IHS to include 4K TVs which display SDR content but are capable of reading HDR video sources through their internal connectivity specs and sales of these latter SDR TVs with the ability to read HDR video sources is expected to be as much as 4 times larger than the full HDR 4K TV market.
In other words, by 2020, we can expect roughly 112 million 4K TVs to be shipped worldwide with HDR reading capacity and about 30% to be capable of delivering true 4K high dynamic range display performance.
More generally, worldwide demand for 4K ultra HD TVs continues to expand dramatically even as total shipments of new TVs in general are actually declining somewhat in 2016 according to date from IHS and other sources. TV manufacturers have reasons to be concerned about the declining overall TV sales market working in tandem with price erosions on both 4K and non-4K televisions. For this reason, new display technologies like high dynamic range and related specs offer a chance at briefly improved profit margins as long as consumers take an interest in the benefits that HDR display offers for the near future of their own home entertainment experience.
Then again, this was the exact same logic behind the expansion of 4K SDR TVs a couple years ago and due to competition, their sales profit margins have dropped enormously along with the prices of these TVs in general. We can expect the same result to be the case with 4K HDR TVs as well in the next couple of years.
SDR 4K TVs remain the dominant UHD TV type on today’s market and HDR content itself is still extremely limited in scope but both of these trends will change dramatically in the coming years according to wide expectation. Furthermore, 4K TVs are now fully mainstream as far as TV sales in general are concerned, with the majority of 50 inch or larger televisions sold being of the 4K UHD type. This same trend is also expected with 4K HDR TV sales of which 80% are expected to be for TVs with screen sizes of 50 inches or more.
The 4K TV market is also growing dramatically with some 55 million units sold in 2016 and an expectation of over 100 million units being sold by 2019.
Story by 4k.com